What's Cool In Road Cycling

Mavic to paint the Tour of Utah yellow

Premier cycling brand signs on as official neutral support provider for top North American pro cycling event

OGDEN, Utah – December 9, 2015 – Mavic, a leading manufacturer of bike systems and riders’ equipment, announced today a multi-year partnership with the Larry H. Miller Tour of Utah as the official neutral support provider for the men’s professional, multi-stage race and the women’s race event.

The Tour of Utah men’s race is a seven-day, UCI-sanctioned, North American cycling event and is known as “America’s Toughest Stage Race™”. The race features the top men’s professional cycling teams in the world, racing throughout Utah with significant elevation changes and unpredictable weather. The 2015 Tour of Utah featured 712 miles of racing and 51,422 feet of elevation gain. The 2015 Tour of Utah Women’s Edition: Criterium Classic featured two days of racing for professional and elite women’s teams, sanctioned by USA Cycling.

Mavic has provided neutral support for athletes and teams around the world since inventing this concept in 1973. The role of Mavic neutral support is to provide mechanical support to any rider or team that is in need. Mavic will provide vehicles, motorcycles and nine mechanics during the entirety of the week-long race.

“We are thrilled to be a part of ‘America’s Toughest Stage Race’ and to share our expertise in neutral support to the riders and teams,” says Mike Wilson, regional marketing manager of the Americas for Mavic. “This is the biggest stage for road racing within the U.S. and it’s a perfect opportunity to show our support for cycling as a whole, especially with Mavic’s U.S. headquarters now being based in Ogden, Utah.”

“Our goal with the Tour of Utah has always been to partner with the best brands in the industry. We greatly appreciate the support from Mavic, and the level of expertise they bring to the race with neutral support,” said Jenn Andrs, executive director of the Tour of Utah.  

The Larry H. Miller Tour of Utah is scheduled for August 1-7, 2016. Organizers will announce the new host venues on December 10, 2015 at 10 a.m. MST at the Megaplex Theatre at The Gateway in Salt Lake City. Details about the Tour of Utah Women’s Edition will be provided in early 2016.

About Mavic:
Mavic is an Amer Sports brand, founded in 1889, based in Annecy, France with a U.S. office based in Ogden, Utah. Mavic is a world leader in technology and innovation in bicycle wheels, rims, technical apparel, helmets and footwear. www.mavic.com

About Larry H. Miller Tour of Utah:
The Larry H. Miller Tour of Utah, referred to as “America’s Toughest Stage Race,” is a week-long, professional cycling stage race for the best men’s teams in the world. The 2016 event will be held Aug. 1-7. Now in its 12th year, the event was elevated in 2015 as a 2.HC-rated UCI stage race, making it one of the premier events in North America. The 2015 Tour of Utah covered 712 miles of racing and 51,442 feet of climbing. A total of 16 men’s professional teams competed, bringing more than 125 athletes from 24 countries. For women’s professional and elite teams, a two-day Tour of Utah Women’s Edition: Criterium Classic was held in 2015, sanctioned by USA Cycling. The 2015 Tour of Utah men’s champion was Joe Dombrowski (USA) of Team Cannondale-Garmin Pro Cycling and the 2015 Tour of Utah Women’s Edition champion was Hannah Barnes (GBR) of UnitedHealthcare Pro Cycling. The Tour of Utah is owned by Larry H. Miller Sports & Entertainment. More information about the Tour of Utah and the host venues can be found by visiting www.tourofutah.com, as well as social channels Facebook (tourofutah), Twitter (tourofutah), and Instagram (thetourofutah).

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