What's Cool In Road Cycling

Micah Rice Appointed Head of Operations, Haute Route North America

Haute Route, the world’s most prestigious multi-day event series for amateur cyclists, appointed veteran cycling industry executive Micah Rice as Head of Operations for North America.

Headquartered in Colorado, Rice will manage day-to-day operations for the company’s U.S. office.

Rice joins Haute Route after eight years with USA Cycling where he served as VP of National Events for the last five. In that role, he organized and implemented the logistics of 17 National Championship events and Olympic Trials around the United States and oversaw top-tier national racing calendars for all five cycling disciplines.

“Haute Route has ambitious growth plans in North America and Micah’s decades of expertise will be a great asset as we continue to build unprecedented experiences for amateur riders in 2018 and beyond. He is a proven leader with a track record of success in the development and execution of high level cycling events,” said Alain Lambert, Chairman Haute Route North America.

“I am thrilled to join the Haute Route team and support its growth plans for North America,” said Rice. “Amateur cyclists of all fitness levels, experience and riding abilities are increasingly looking for premium experiences and new challenges. Haute Route offers an event format and pro-like services that are unique and needed for this market.”

Haute Route was created in 2010 by global sports marketing and event company OC Sport to deliver an unparalleled professional experience both on and off the bike for amateur riders. Taking place in the world’s most iconic cycling destinations, the events are timed, ranked and fully supported with premium services typically reserved for the pro’s. Haute Route launched its first North American event in June of 2017 with the Mavic Haute Route Rockies. A second edition is confirmed for 2018 with additional events on the horizon. For more information, please visit; www.hauteroute.org.

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