What's Cool In Road Cycling

More than 30 Companies will Race Alongside the 2015 Giro RDS Radio Latest to Join the Peloton

The list of 33 brands that will be part of the Giro family in this 98th edition was announced today, during the annual Giro d’Italia Sponsors Workshop. Last to join, in the role of media partner of the Giro, organised by RCS Sport / La Gazzetta dello Sport and held in between 9 and 31 May, is RDS Radio, one of Italy’s most important private radio stations.

Raimondo Zanaboni, RCS Sport CEO, commented: “Thanks to the uniqueness of the Giro d’Italia, as we approach our centennial event, we are able to engage a vast number of the public alongside our sponsors on the roads, on the radio and in front of the TV. Last year during the 21 stages 12 million people took to the streets to watch the race live; 171 countries watched the Giro on TV across five continents with 3,000 hours of broadcast – of which 1,200 hours were live; 1,800 journalists and photographers were accredited to the race and we had great interaction with the fans on social media too. We believe that the Giro d’Italia could be a great opportunity for everyone thanks to its historical appeal and the ever-growing media audience, which becomes more and more international year by year.”

The list of the companies that decided to partner with the Giro d’Italia is made up from various top brands across a range of different commercial areas.


Balocco will sponsor the Maglia Rosa, worn by the General Classification leader.
Banca Mediolanum will sponsor the Maglia Azzurra, dedicated to the King of the Mountains classification leader.
Algida will sponsor the Maglia Rossa, worn by the Points Classification leader.
Eurospin will sponsor the Maglia Bianca, which goes to the Young Riders classification leader.

ESTATHÉ will be the sponsor of the stage winner while GDF Suez will sponsor the last kilometre.

Sponsors of other classifications of the race will be: Selle Italia, sponsor of the Super Team; Saint Gobain, sponsor of the Winning Team; Pittarosso, sponsor of the Gran Premio Combattività (Most Combative Rider Award); Autostrade per l’Italia, sponsor of the Intermediate Sprints and Pinarello, sponsor of the Gran Premio Fuga.

Festina will be the official time keeper, Santini will produce the jerseys designed by Lebole and made with SITIP fabric, while Rio Mare, Multipower and Bio Presto complete the list of the Official Sponsors.

The Partners of this edition will be Vittoria, Acqua Fiuggi, Carlson Wagonlit Travel, Full Speed Ahead, Linkem and Car Server.

The Official Suppliers of Giro 2015 will be Birra Moretti, Yamaha, Astoria, Caffè Motta, CamelBak, OJ and Hertz.

The Institutional Partner of this edition will be Expo Milano 2015.


Like PEZ? Why not subscribe to our weekly newsletter to receive updates and reminders on what's cool in road cycling?

Comments are closed.