New Bianchi Café and Cycles launched in Sweden
Bianchi owner Salvatore Grimaldi celebrated the opening of a new Bianchi Cafè and Cycles in Malmo (Sweden) on Thursday, November 28th. Three years after the unveiling of the first Bianchi concept store in Stockholm, Malmo’s café is now the third in Sweden, while another Bianchi Café and Cycles is set to be launched next spring.
“I’m proud of the new opening in Malmo – Salvatore Grimaldi said – a very bike-friendly city positioned in the South of Sweden and close to Denmark, another strategic country for Bianchi and our group. The Café and Cycles project is growing worldwide pursuing a common and unique strategy that combines our Bianchi bicycles and technology with the best of Italian food and wines”.
Malmo is the third largest city of Sweden. In recent years it has developed into an exciting city, focused on cultural activities, innovative architecture and a strong organic social character, with bikes used every day for commuting and transportation.
Bianchi Café and Cycles is both a bike shop and a cafè restaurant. Meeting people, beautiful bicycles, technology, selected food and drinks, Italian design and passion make every Café and Cyles an unique place. Whether you are looking for a bike or a perfect Espresso in an exclusive but warm and friendly place, Bianchi Café and Cycles is the answer. All the latest Bianchi high-end Road and MTB models like Oltre XR2, Infinito CV and Methanol 27.5 SL are available in the Bianchi Café and Cycles together with the full range of city bikes, accessories and clothing.
Bianchi Café and Cycles’ network is set to grow further very soon, including the opening of new stores in some of the main cities in the world like Milan (2014 Spring). The Bianchi Café and Cycles in Tokyo was opened in December 2012.