NUTREND partners with KATUSHA ALPECIN
NUTREND D.S. a.s. made a collaboration agreement with WorldTour cycling team KATUSHA ALPECIN. For the upcoming 2019 season, NUTREND will be an exclusive partner in sports nutrition.
“In cycling, sports nutrition is as important as the quality of the bike and the fitness of the rider. Optimization and maintenance of good health and associated top condition for our riders is a priority for us. Also Important for us is that each sample has been tested by an independent lab for possible presence of contaminants. Only after release of the test results are the products marketed. For us, it is an honour to have one of the leading European producers of sports supplements as our partner,” said Team KATUSHA ALPECIN, General Manager, José Azevedo.
“We understand the new cooperation as an extraordinary challenge. The opportunity of product development alongside the world’s best riders, together with our presence at UCI WorldTour, which includes some of the greatest sports events whatsoever is very exciting and we are looking forward to it,” added Jiri Kutal, Head of International Marketing, for NUTREND.
NUTREND’s product portfolio is wide and extends into the world of Active Lifestyle, Bodybuilding and Endurance. The development of products involves professional athletes from different branches. Valuable feedback and experiences from KATUSHA ALPECIN’s best riders, have been one of the pillars in developing the new Endurance line.
“Our season just started, but my first impressions after using NUTREND products are very good. I really like their products, especially since they are easily digestible and they taste delicious. The many different tastes make it easier to alternate during the day,” said team leader Marcel Kittel, last Sunday winner of the Trofeo Palma.
“The selection of products for a professional team of this nature is quite specific and goes across all divisions. We build on the new Endurance Series, specifically on Isodrix and the Carbosnack and Endurosnack gels. In these days, we are already beginning to work on the development of some more specialized products for professional riders,” added Kutal.
The mutual cooperation of NUTREND and KATUSHA ALPECIN has the great forward – moving potential in the field of sports nutrition. “We strongly believe, that in the future we’re going to achieve many victories, not just as a business partners, but first of all as a TEAM,” concluded Kutal.