What's Cool In Road Cycling

OPQS and janom s.r.o. together for the next 2 seasons

Omega Pharma – Quick-Step Cycling Team is pleased to announce that it has renewed its partnership with janom s.r.o. for the next two seasons (2015-2016).

A partner of the team since 2012, janom s.r.o. is a private investment company operating in a number of renewable energy divisions, as well as in the information technology sector. It is also involved in electro-mobility activities through the development of the GreenWay project, a new era in electro-mobility for commercial purposes based on an innovative business model that comprises ready-made quality services for business transportation focused on maximum environmental consciousness and efficient use of company resources.

The GreenWay logo will appear on the right sleeve of the team’s racing jerseys starting in January 2015, while the janom s.r.o. brand will still be featured on the left sleeve.

“The existing cooperation with OPQS brought us significant marketing support, while building a good reputation of our company and brand janom s.r.o globally” said Jan Miskovsky, CEO for janom s.r.o. “This results in a positive approach in various business situations with investors, banks, and clients. In the near future we would like to put more marketing effort into our other business, in the sector of electro-mobility via GreenWay Operator. Our interest is to establish our position in various European countries where cycling is popular. I think that electro-mobility and cycling are branches that have a lot of in common.”

“We are very pleased with the deal we have reached,” said the CEO for Omega Pharma – Quick-Step Patrick Lefevere. “The core business for janom s.r.o. is based on the use of renewable energy sources and a ‘green’ business model. Cycling is probably the best means that can be put to use in order to communicate the essence of a business based on environmental sustainability. Those of us in the cycling world are becoming more aware of this increasingly relevant issue day after day, considering the great potential this sport offers when it comes to sustainable mobility. Having such important brands on our jerseys will also allow us to increase the exposure of our team and its partners in some of the Eastern and Northern European markets where janom s.r.o. is a major presence.”

For more information: www.janom.sk


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