What's Cool In Road Cycling

Pedal to Empower – World Bicycle Relief Launches Global Ride to Empower Women and Girls

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● Cyclists of all levels around the world come together to ride on September 12th

● One goal: Empower women and girls in our backyards and across the globe through the power of bicycles

● Proceeds to benefit international NGO World Bicycle Belief that provides bicycles to girls in rural developing regions to overcome barriers

International NGO World Bicycle Relief (WBR) launches a new global DIY ride to bring together riders of all places, levels, and backgrounds to achieve one common goal: empowering women and girls across the globe. Proceeds to benefit WBR programs to tackle gender inequality through helping girls and women better access education and healthcare through the humble bicycle.

How Pedal to Empower works
Pedal to Empower is open to riders of all abilities, whether you ride around your neighborhood as a family, up a mountain, or on your indoor trainer. Before the event, registrants receive access to a Pedal to Empower app and a virtual Adventure Kit with tools and props to inspire riders along the way. WBR has partnered with route planning app and website Komoot to help users map out the perfect ride.

The challenge is $25 for US residents to enter, and free for other countries. Participants will earn exciting incentives for the different amounts of money they raise.

Registration is now open at www.pedaltoempower.com.

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Tackling gender inequality through bikes
Whilst many this year have been able to discover and enjoy the benefits and freedom of cycling, WBR has been continuing their work to get bikes into the hands of those who need them most.

In rural developing communities, distance and lack of mobility constrain access to critical services and opportunities. For women and girls, a bike can help unlock a quality education, well-paid employment, reproductive healthcare, and property rights. By giving a girl a way to get to school safely, for example, a bike can enable them to stay in attendance, receive an education and break the cycle of poverty.

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WBR CEO, Dave Neiswander, said: “We’re truly excited to be able to announce Pedal to Empower today, having been inspired not only by the mass uptake in cycling in the previous few months, but by seeing how we can collectively make a difference in the world even in challenging times. We’re looking forward to seeing people all around the world participate on September 12.”


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About World Bicycle Relief
Founded in 2005, World Bicycle Relief mobilizes people through The Power of Bicycles®. World Bicycle Relief accomplishes its mission by distributing specially designed, high-quality bicycles through philanthropic and social enterprise programs. These purpose-designed bicycles are built to withstand the challenging terrain and conditions in rural, developing areas. Entrepreneurs use bicycles to increase productivity and profits. Students attend class more regularly and their academic performances improve. And health care workers visit more patients in less time, providing better, more consistent care. World Bicycle Relief also promotes local economies and long-term sustainability by assembling bicycles locally and training field mechanics to service the bicycles.

To date, World Bicycle Relief has delivered more than 523,000 bicycles and trained more than 2,455 field mechanics in Africa, Southeast Asia and South America. World Bicycle Relief is a registered nonprofit in the USA, Canada, U.K., Germany, Switzerland and Australia, and has assembly facilities in Colombia, Kenya, Malawi, Zambia and Zimbabwe.

www.worldbicyclerelief.org

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