What's Cool In Road Cycling

PowerBar Will Fuel BMC Racing Team Through 2016

The BMC Racing Team announced Thursday that PowerBar will be the squad’s exclusive sports nutrition bar, energy gel and sports drink supplier through the 2016 season.

Quality, High-Performance Products
PowerBar sports nutritionists outfitted the team with PowerBar products for use during the BMC Racing Team’s recent training camp in Spain and for the entire 2014 training and racing season. PowerBar collaborated with BMC Racing Team nutritionists to tailor PowerBar performance nutrition strategies for individual riders. “We are proud to have PowerBar joining the other outstanding supplier sponsors of the BMC Racing Team in 2014,” BMC Racing Team President/General Manager Jim Ochowicz said. “Their lineup of quality, high-performance products will help fuel our athletes to many wins in 2014 and beyond.” As part of the sponsorship, PowerBar branding will be featured on the team’s official water bottles and all team vehicles.

PowerBar Proud To Help Reach Goals
“The right sports nutrition strategy is an essential piece of equipment for any cyclist, especially those who are going head-to-head against the top riders in the world,” said Frank Jimenez, PowerBar Global Business Head. “We proudly announce our new role as the official sports nutrition supplier to BMC Racing Team’s world-class roster, and will continue to partner with team nutritionists to help each individual rider and the overall squad realize their goals this season.” PowerBar provides fueling options, training tools and motivation to help athletes push to defy their physical limits. The company’s products are backed by decades of leading edge sports nutrition science and its created-by-athletes-for-athletes product development process.

Sebastian Lander_BMC_PowerBar
Past Danish national road champion Sebastian Lander fuels up with a PowerGel Energy Gel before the team’s training ride in Denia, Spain. (Photo by Wouter Roosenboom.)

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