What's Cool In Road Cycling

Primal Partners with DuVine Cycling + Adventure Co.

Cycling Apparel Innovator Teams Up with Luxury Bike Tour Enterprise

Primal, a leading designer of signature cycling fashion collections and custom cycling apparel, will once again partner with DuVine Cycling + Adventure Co. on apparel for their guests. Primal is proud to provide DuVine with elite-level cycling-specific gear for the second consecutive year.

“We are honored to team up with one of the leading bike tour developers in the world, providing products that pair well with the experience that riders will be enjoying on their adventures,” said Primal Account Executive Andy Abols. “Our goal is to provide cycling apparel that performs flawlessly and without an ounce of discomfort, so the rider can focus on enjoying an incredible, one-of-a-kind cycling tour.”

DuVine Cycling + Adventure Co. presents award-winning cycling tours in France, Italy, Spain, Portugal, Greater Europe, North America, and Latin America. DuVine boasts the industry-leading guide-to-guest ratio with a supreme local culinary immersion experience. The unique and wonderful touch of DuVine Tour Designers ensures a cycling trip for their patrons that is filled with adventure, luxury, comfort and impeccable style.

The two bicycling companies also share altruistic values in supporting non-profit organizations through their cycling-related ventures. Among the causes supported by both Primal and DuVine is the Pan-Mass Challenge. This benefit ride donates 100% of its fundraising to the Dana-Faber Cancer Institute to help those and their families impacted by cancer. By sponsoring Pan-Mass and many other associations, both Primal and DuVine are committed to making a positive impact in the community.

“It is great to collaborate with a company like DuVine that not only provides a fantastic experience to riders, but also shares our commitment to philanthropy,” remarked Dave Edwards, President of Primal.

DuVine Cycling apparel will be available for DuVine tour patrons at duvine.com and for retail sale at primalwear.com.

About DuVine Cycling + Adventure Co.
DuVine Cycling + Adventure Co. designs and leads luxury bike trips in the world’s most amazing places, from Tuscany’s rolling hills and Provence’s storied medieval villages to the Andean foothills of Argentina’s wine country and the lush vineyards of Napa, California. Our guests bike, eat, drink, and sleep their way through these destinations and many more, cycling the countryside, and sampling the finest cuisine, hotels, and wine. These experiences, DuVine believes, offer the most intimate connection
to any location. www.duvine.com.

About Primal
Some of us are weekend warriors. Some of us are serious athletes. Some of us like to jump off things other people call cliffs. But we all share one thing. We worship at the temple of raw, wild fun. That sacred place where time stands still or stretches into infinity.
At Primal, we make the clothing and accessories you need to answer that call, so you can get out there and make life as fun as it can be. So throw on your Primal and go play nice with the other wild, crazy animals. www.primalwear.com.

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