What's Cool In Road Cycling

Register Now for Tour of America’s Dairyland

2014 Tour of America’s Dairyland presented by Wisconsin Milk Marketing Board.

June 19-29, 2014. 11 Straight Days of Racing in Wisconsin. 10 Crits. 1 Road Race. 2 NCC Dates.

Just under three months out from our 6th Tour of America’s Dairyland presented by Wisconsin Milk Marketing Board. “Our” belongs to “Us”. WE are the race promoters, racers, racers’ families, sponsors, fans, communities and municipalities, volunteers, officials, announcers, neutral support, medical teams, merch providers, host housing families, the Dairy Farm Families of Wisconsin, our Web designer, Registration and Set-up crews, podium presenters…anyone who has contributed even an ounce of effort toward the professional, consistently solid series that ToAD has become in six years.

This year, you’ll experience what you’ve come to expect: safe courses, on-time starts, healthy payouts, generous primes, fun podiums, Category-specific cowprint jerseys, the coveted musette bags, and more, including over 1,200 daily cartons of lowfat chocolate milk…the best recovery drink!

Junior racing returns in 2014, as does the Pro Team Omniun. And have we mentioned? Pro Men and Pro Women…EQUAL PAYOUTS! (You read that correctly.) You’ll notice improved results reporting, increased visibility for your teams on social media, and larger presence of JumboTrons at more race venues.

Getting back to those primes…minimum total you’ll see tossed out throughout any daily ToAD criterium race day is $2,000. Last year alone during the Pro Men’s race at Downer, $9,100 in primes was awarded! (You read that correctly, too.) This year, our local race venues have erected an unofficial inner ToAD competition amongst themselves. Meaning…2014 will be PRIME-A-PA-LOOZA at ToAD. Get those legs ready!

Plenty to talk about in the coming months, including Sponsor Spotlights…new sponsors and existing sponsors with more involvement, as we continue to take ToAD to that next level. In 2014 and beyond.

ToAD averaged 650 racers per day in 2013. Several fields reached the max and closed out. So get registered, and come play with us in Wisconsin this June. If you haven’t raced with us before, just ask someone who has. Eleven straight race days takes a massive collective effort of many. And while there are always things we can do better, we have endless passion and will never stop trying to improve your ToAD experience and maintain status as the largest competitive road race series in the U.S.

Connect with Us on Facebook for even more updates!


Day 1: June 19 – Shorewood Criterium Cycling Classic
presented by Tim Hart DDS and Rainbow Jersey Bicycles
Always an exceptional Opening Day for ToAD as spectators line the streets, throw massive neighborhood lawn parties, and crank up the energy at the block party. Look for a temporary new course this year…but still fast n’ flyin’!

Shorewood Schedule


Day 2: June 20 – East Troy Cycling Classic
presented by Dennis and Janice Klumb Family Foundation
A fast, technical, six-turn course just over a half mile, showcasing downtown East Troy’s historical town square.

East Troy Schedule


Day 3: June 21 – Giro d’ Grafton NCC
An 0.85 mile crit in downtown Grafton with a screaming spectator-lined Start/Finish. Six fast turns with a slight uphill out of turn two and a long, flat finishing stretch…all leading to a down-to-the-‘nth-of-a-tire sprint!

Grafton Schedule


Day 4: June 22 – Waukesha Carl Zach Cycling Classic NCC
presented by Couri Insurance
Fairly flat, fast crit just under a mile in length with challenging turns in the dense urban heart of Waukesha.

Waukesha Schedule


Day 5: June 23 – Beloit Bike Classic NEW VENUE
Flat, three-quarters of a mile crit with a mix of tight and wide turns, crossing the scenic Rock River twice each lap.

Beloit Schedule


Day 6: June 24 – Schlitz Park Criterium
One of the most challenging ToAD courses, with the first half of the course on a steep uphill a city block in length. The second half is downhill through four technical turns before dumping out into a flat 250-meter sprint.

Schlitz Park Schedule


Day 7: June 25 – Elkhart Lake Road Race at Road America
All aboard the historic Road America race track, a 4.4 mile loop with multiple challenging turns and a long uphill to the Start/Finish line. Includes Juniors Races.

Road America Schedule


Day 8: June 26 – Oshkosh Criterium de Titan NEW VENUE
A flat, four-corner mile-long course, with long, wide open stretches through the heart of the University of Wisconsin-Oshkosh campus. Includes Juniors Races.

Oshkosh Schedule


Day 9: June 27 – Fond du Lac Commonwealth Classic
Flat, 4-corner 0.6 mile crit taking place in the heart of the Downtown business district’s wide streets with sweeping turns, allowing for fast-paced racing…especially in the 900 feet from the final turn to the Finish! Includes Juniors Races.

Fond du Lac Schedule


Day 10: June 28 – ISCorp Downer Classic
A racer and crowd favorites, this 0.9 mile triangular crit course is fast with a sharp second turn and a long sweeping turn 3, which will allow riders to pedal through while keeping their speed high coming back on the finishing stretch. Home of the Ben’s Cycle Ultra Prime! Includes Juniors Races.

Downer Schedule


Day 11: June 29 – East Tosa Cycling Classic
A new venue in 2013, East Tosa proved to be a phenomenal finale. This seven-tenths of a mile rectangular crit features a long gradual hill from turn four up to the finish line. Through East Tosa’s popular bushiness district and awesome neighborhoods you will go!

East Tosa Schedule




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