What's Cool In Road Cycling

RENSON® and Omega Pharma – Quick-Step Cycling Team extend partnership deal for another two seasons

RENSON® and Omega Pharma – Quick-Step Cycling Team are pleased to announce that they’ve extended their partnership deal for the seasons 2015 and 2016, with an option for a third year in 2017. As a partner for the topteam of Patrick Lefevere, the specialist in ventilation, sun protection and outdoor solutions from Belgium want to strengthen its brand recognition, in Belgium and abroad.

Positive news in the field of sponsoring. Since 2013, RENSON® is proud to be a partner of the Omega Pharma – Quick-Step World Tour Cycling Team of Boonen, Cavendish, Terpstra, Martin, Stybar, Kwiatkowski and Uran. The management of both ‘market leaders’ have now decided to extend this partnership with another two seasons. The company’s logo will still appear on the back of the racing shorts. The logo will also be visible on the team vehicles and marketing material. Furthermore, this contract includes an option for an additional third year.

RENSON® is very happy with the publicity through this partnership and by extending this sponsoring contract, the company further wants to strengthen its brand and product recognition to a wide public in Belgium and abroad. “Cycling remains a very popular sport, in Belgium as well as internationally. Through cycling we reach millions of people, along the tracks of the races and at home during live broadcasts. This is ideal for a company, that is well-known by the professionals in the construction sector, but also wants to invest more in getting a better name recognition with the consumer for its terrace coverings, wind-tight screens and ventilation systems,” stressed CEO Paul Renson. “Our first seasons in cycling have confirmed that OPQS is a strong and ambitious partner with the drive to be protagonist in every race. Moreover, cycling can be compared to business: the efforts of and the cooperation between the members in the chain determine the real strength of the team.“ Johan Debaere, communication officer of the company, adds: “This investment includes much more than just this contract. By putting your name on the back of the racers, the consumer does not know what you are doing or what kind of products you’re developing and manufacturing. Therefore, we equally have to invest in, what we call, the activation of this contract.”

OPQS CEO Patrick Lefevere said: “In the future we do want to keep and even strengthen our position as topteam. Sponsors take a crucial position in that vision. Therefore, I’m very pleased that a market leader such as RENSON® has decided to extend its partnership and work on a longer term with our team. RENSON® is an important European company with headquarters in Belgium, in the same area where our other sponsors, Omega Pharma, Quick-Step and Latexco come from. Our aim is to provide RENSON® – as we do for all our partners – with the possibility to further expand their brand and business through the team’s activities and the visibility the team enjoys in competitions.”

RENSON®, trendsetter in ventilation and sun protection founded in 1909, develops and manufactures innovative solutions and concepts, which improve the working and living conditions of people and at the same time cut energy costs – Creating healthy spaces. For more information: www.renson.be.

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