Ridley: Exclusive Parnters of the K.B.W.B.
Belgian bicycle manufacturer Ridley Bikes will be the new exclusive partner of the K.B.W.B., and this for all disciplines.
The agreement with Eddy Merckx Cycles will finish at the end of the year. Tom Vandamme, chairman of the Belgian Cycling Federation is very pleased to make a new agreement with Ridley Bikes for the next Olympiad (4 years). “We are happy to be collaborating with Ridley. We expect a lot of the technical innovations on bikes, in all disciplines. As a national federation we are proud to be partnering up with a Belgian top brand in the cycling industry”.
Jochim Aerts, CEO and founder of Ridley Bikes, looks forward to the partnership: “I’m very proud that we will be working together with the K.B.W.B. As a Belgian bicycle manufacturer we are obviously very excited to become equipment sponsor of the national teams. We’re always trying to help with the development of talented riders in our country, this is the next step in that process. We are convinced that, together with the K.B.W.B., we can improve the future of cycling in Belgium.”
With the Olympic Games of 2016 in mind, Ridley will transfer the developments on the Dean FAST timetrial bike to the next generation of track bikes.
The collaboration between Ridley Bikes and the Belgian Cycling Federation will start on January 1st, 2014.