What's Cool In Road Cycling

RPM – Revolutionize your style – 1st Episode

Choosing the right fabric: when instinct and experience guide you.

RPM reveals its secrets. The young brand from Montebelluna, manufacturer of technical clothing for cycling, triathlon and running, has decided to enhance its corporate and product communications with “stories” related to its work.

In telling these stories, RPM aims to open itself completely to its customers, explaining the choices that anchor the company’s business practices. “Revolutionize Your Style,” the new RPM communications campaign, aims to examine not only the style of technical sportswear but also the company’s manner of doing business, with increasingly direct involvement by the consumer, thanks to a conscientious and meticulous review of customer feedback.


The first episode explains the choices behind the selection of fabrics that are used in the production of RPM garments. It is a story that starts in the most important industrial districts in northern Italy, where the directors of RPM go to personally test every material.


To view the first episode of “Revolutionize Your Style,” please visit: https://www.rpm-cycling.com/news/2015/11/18/rpm—revolutionize-your-style—1st-episode



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