Sanas and Lotto Soudal Extend Partnership
Lotto Soudal and Sanas have extended their partnership. Since 2015, Sanas has been supplying the team with food supplements. As of 2017, Sanas will supply the Lotto Soudal riders with more types of products, like gels, bars and isotonic drinks.
Next year, the logo of Sanas gets a spot on the front of the shirt of the U23 team and Ladies team of Lotto Soudal.
Arne Heyse, sales and marketing Sanas: “Two years ago, we chose to focus more on endurance sports and specifically on cycling. We decided to become a partner of Lotto Soudal because it’s a Belgian team that performs on the highest level. We do the production of Sanas ourselves, in Belgium, and we are proud of it. For that reason, we want to work with Belgian sportsmen and women or teams.”
“The products we sell, are the products the riders use. People know that when the products are used by a World Tour team, quality is guaranteed. The Lotto Soudal riders are very satisfied with our products and like to show that.”
“When we became a partner in 2015, we supplied the team with food supplements. As of 2017, we have an agreement for a wider range of products. The riders will also be able to choose between a normal recovery shake and a recovery shake without carbs, which is unique for endurance sports.”
“We value the input of the riders. Together with them we have developed some new products. Functionality and quality are the main concerns. For the riders it’s important that the products they use don’t cause any health problems. They don’t care much about the taste, but that’s something we take care of when we develop new products.”
Visit the website of Sanas: https://www.sanas.be/