What's Cool In Road Cycling

Schwinn Introduces the 2016 Vantage with Smooth Ride Technology

Madison, Wisc. – September 23, 2015 – Schwinn, a brand of Dorel Industries, Inc. (TSX: DII.B, DII.A), as well as America’s most iconic bike brand, today launched the all-new Vantage with Smooth Ride Technology (SRT). With the understanding that recreational fitness bike riders are interested in comfort and performance, the Schwinn Vantage is fast and responsive as well as plush and forgiving. Its Smooth Ride Technology provides an active suspension vibration dampening system that offers a ride unmatched in the sport hybrid category.

SRT is an elastomer technology mounted between the Vantage’s seat stays and seat tube. With 15 millimeters of travel, SRT helps absorb bumps in the road and provide a smooth ride without sacrificing efficiency. Since the Vantage offers a more forgiving ride, it encourages more time on the bike as well as a longer, more enjoyable experience. Additionally, SRT ensures no loss of lateral stiffness which means the rear wheel is less likely to flex from side to side and riders will maintain a more efficient pedal stroke.


The Schwinn Vantage is ideal for those who want a versatile bike. When on the Vantage, the rider is in a more aggressive sport position perfect for putting in extra miles on a bike path or fire road. However, the rider is still upright enough to comfortably cruise around town. The Vantage is highly functional; it has integrated mounts so it can be loaded up front and rear with racks, panniers and fenders for commuting and touring.

The Vantage will be offered in two models – the F1 and the F2, $880 USD and $660 USD respectively. Both will be available at independent bike dealers worldwide. To learn more about the Schwinn Vantage and the breadth of the brand’s product visit SchwinnBikes.com. Be sure to also follow the brand on Facebook, Twitter, Instagram, and Pinterest.

Founded in 1895, Schwinn is an American icon, building some of the best-known and best-loved bicycles of all time. With a continued dedication to quality, forever synonymous with the Schwinn name, America’s most famous bicycle brand looks forward to providing another century of innovation and performance to people of all ages. Information about Schwinn bicycles is available at www.SchwinnBikes.com. Be sure to follow Schwinn on Twitter at @RideSchwinn and like Schwinn on Facebook at Ride Schwinn.

Schwinn is a brand of Pacific Cycle, a division of Dorel Sports, which includes the brands Cannondale, Mongoose, GT, Caloi, IronHorse, Kid Trax, Charge, Guru, Fabric and SUGOI. Dorel Sports is a segment of Dorel Industries (TSX: DII.B, DII.A), a world-class bicycle and juvenile products company. Dorel purchased Pacific Cycle in 2004. Dorel Juvenile’s powerfully branded products include global juvenile brands Safety 1st, Quinny, Maxi-Cosi, Bébé Confort and Tiny Love, complemented by regional brands such as Cosco and Infanti. Dorel Home Furnishings markets a wide assortment of both domestically produced and imported furniture products, principally within North America. Dorel Industries Inc. has annual sales of US$2.7 billion and employs approximately 11,200 people in facilities located in twenty-five countries worldwide.

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