What's Cool In Road Cycling

Sidi Pedals with the Bahrain-Merida Pro Cycling Team

Vincenzo Nibali and company using the new SIDI SHOT.

SIDI is proud to announce that next season we will be working side by side with the new BAHRAIN MERIDA Pro Cycling Team, the squadron from the Persian Gulf which will be entering the world of great international cycling in 2017 with an important and ambitious project.

Vincenzo Nibali and company will be able to count on the SHOT, a new cycling shoe by SIDI that is highly technological and truly innovative. SIDI has always been attentive to the demands of our champions, and they’ve come up with some “special edition” graphics for the SHOT, dedicated exclusively to the BAHRAIN MERIDA Pro Cycling Team with their squad colours. In addition to our shoes, the team riders will also be using SIDI socks and shoe covers. Furthermore, the SIDI brand logo will appear on the team’s racing uniforms.

“It is with great enthusiasm that we are starting to pedal with the new BAHRAIN MERIDA Pro Cycling Team, a formation that has been creating a lot of buzz since its inception. We are certain that the team has what it takes to aim high and achieve prestigious goals, both on a sporting level as well as in terms of image. The team will feature significant members among its ranks of riders and staff. Here we can find athletes with whom we’ve been collaborating for years with fantastic results; others have already used SIDI shoes in the past, while some others will be trying us on for the first time. Next to some already well-established champions, (particularly worth mentioning is Vincenzo Nibali), there are plenty of young riders who have been called upon to demonstrate their talent,” says Dino Signori, owner of SIDI who founded the company in 1960, and who still leads the enterprise with the same passion and energy as he did back then.

“In 2010, when Nibali donned his first maglia rosa, he was wearing SIDI on his feet; since then he’s scored 2 successes at the Giro, 1 at the Tour and 1 at the Vuelta. These victories propelled him to the elite club of 6 riders (Anquetil, Contador, Gimondi, Hinault, Merckx, Nibali) who managed to capture all three major stage races at least once in their career. Meeting up with him again and being able to pedal with him again is immensely pleasing and a source of great pride for us,” underscores Dino Signori.

“For all of us, riders, staff and sponsors, the adventure of the BAHRAIN MERIDA Pro Cycling Team is getting underway. There is faith and enthusiasm behind this project. New challenges have always been a part of SIDI’s DNA. They represent a motivation to grow and improve. In fact, the major races, and the enterprises of champions performing at the highest levels, give us important feedback on our products and spur us to come up with new ideas and new projects,” concludes Dino Signori.


Brent Copeland, General Manager of BAHRAIN MERIDA Pro Cycling Team commented on the cooperation with a new equipment partner: “It is with great pleasure that we announce this partnership with such a historical and important partner; having our cyclists ride in the most important races around the world with a brand as well-known as SIDI is truly a great honour for us. It’s not only a matter of presenting a seriously professional image. We also recognize the importance of cycling shoes for professional cyclists and we gave very serious consideration to this decision. That is why we made the choice to work with one of the best in the business; our cyclists ride many thousands of kilometers every year, racing and training in all types of climatic conditions, and we want them to be at their most comfortable in order to make their work as productive as possible. We would like to take this opportunity to thank both Dino Signori and Rosella Signori for giving us this opportunity to work together”.


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