What's Cool In Road Cycling

Sidi Sport Announces the Exclusive Partnership with Saddleback for 2015

Sidi Sport s.r.l. is proud to announce the appointment of Saddleback Ltd as the exclusive distributor of Sidi® cycling products in the United Kingdom & Ireland from 1st September 2015.

Sidi’s goal within the UK cycle sport market is to become the performance brand of choice amongst specialty retailers within the Road Cycling, Triathlon and Mountain Biking sectors. As an established distributor of performance products, Saddleback is the ideal partner to develop the dealer base whilst increasing consumer and media support for the Sidi brand.

Saddleback is a natural fit for Sidi Sport as it is the leading distributor of high performance cycling products in the UK and touts a long list of great brand partners. They have had proven success with their current brands, so Sidi is excited to join the team and continue to grow it’s presence in the UK.

Rosella Signori, Head of Sidi Sport said: “We couldn’t be more excited to partner with Saddleback at such an exciting time for both companies. Saddleback came highly recommended to us by a number of high profile individuals in our industry and we have been impressed with the great representation and support they give to the brands they distribute. Saddleback’s focus on premium enthusiast brands is the perfect fit for us, and we particularly like the way they are respected in the cycle sport market and feel they will be a great fit for all that our brand stands for.”

Richard Mardle, Senior Brand Manager of Saddleback said: “We are extremely excited to announce our partnership with Sidi Sport. We have been long-term admirers and feel Sidi’s products represent tradition and innovation of the highest kind. Their history in sport speaks for itself and continues to be the leading choice of shoe for athletes worldwide. We are honored that Sidi see us as the right partner for their brand and feel Sidi is a perfect fit for Saddleback alongside our exclusive performance led portfolio. Our plan is to support and elevate the growth of Sidi in the UK to become the market leading performance shoe brand”.

The full range of Sidi Sport cycling products will be available from Saddleback in mid September 2015, and on display at the Saddleback Dealer House Show, held in Yate Bristol over the 9th, 10th and 11th of September.

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