What's Cool In Road Cycling

Sidi Sport: ‘From Head to Toe’

“FROM HEAD TO TOE” – Today at the presentation for the book by Dino Signori, owner and founder of Sidi Sport. Special guests World Champions Michal Kwiatkowski, Tony Cairoli and Kiara Fontanesi.

Today the Sidi Sport headquarters in Maser (Treviso) held the presentation of the book Dalla testa ai piedi – From head to toe, a collection of stories and anecdotes by Dino Signori, owner and founder of Sidi Sport. The themes of the story are life, work and sport.

“There is much of me in this book, but there is also much of others, who have done a great deal for me and with me. Not everything is here, in part because my memory is not what it once was, but also in part because one book might not have been enough to contain everything. It is my story, the story of child who dreamed of growing up and an adult who always worked with enthusiasm of a child. There are the frugality and the hunger of the early years and the excitement of an Italy that had the will to achieve, and achieved a great deal. It is a book filled with friends I met along the way. Many of them gave me a helping hand, and many, very many, also gave me their hearts.” With these words Dino Signori opens the preface to his book, which was written and edited by Pier Augusto Stagi.

Shoes and sports are Dino Signor’s life . This is why there could have been no better location for this day than “his” factory; that is to say, Dino Signori’s house, the place where work and passion come together. It’s a place where ideas and projects are born, and where they become a reality by passing from the mind of Dino to the feet of champions, who can achieve extraordinary victories all over the world, victories that carry the Sidi signature brand.

Today Sidi Sport opened its doors on a memorable day to welcome athletes, friends, collaborators, associates, journalists… everyone who makes up the extended Sidi family. However it meant a lot to Dino Signori to have his employees on the front lines with him, so he could welcome them and thank them, because it is their impeccable work and commitment that contributes to Sidi’s everyday success. The Sidi family responded by embracing Dino Signori on this day, one that was a double means for celebration; yes, because in addition to launching his new book, today he also celebrated his birthday.

Many of today and yesterday’s cycling and motorcycling champions took part in the event. Together with Dino, these champions are protagonists in the book “Dalla testa ai piedi/From head to toe”. Special guests were the Ponferrada 2014 World Cycling Champion, Poland’s Michal Kwiatkowski (Omega Pharma Quick-Step), the eight-time World MX Champion Tony Cairoli, and Kiara Fontanesi, the Queen of motocross and three-time ladies’ World Champion. Other stars in attendance also included Francesco Moser, Maurizio Fondriest, Paolo Bettini, Michele Bartoli, Oscar Freire, Davide Cassani, Gilberto Simoni, Hubert Pallhuber, Paolo Savoldelli and rider Andrew Pitt. For this special day Sidi was able to set up a veritable parterre de rois for a total of over 20 comprehensive world titles… not to mention all the other victories scored with Sidi by these extraordinary athletes.


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