What's Cool In Road Cycling

Soudal Rides the Tour 2013 with Lotto Belisol!

Only eight weeks before the start of summer holidays, traditionally that’s also the beginning of the Tour de France. For the special 100th edition of the Tour, with start in Corsica, Lotto Belisol and SOUDAL have signed an agreement. This company from the Campine that is specialized in sealants, adhesives and PU-foams will during the period 29/6 – 21/7 be co-sponsor of the Lotto Belisol cycling team, with top riders like Jurgen Van den Broeck, Jürgen Roelandts, Jelle Vanendert and André Greipel. The riders will get to wear new race shorts with the recognizable SOUDAL logo.

After a successful presence in the cycling world (cfr. The SOUDAL Classics in cyclo-cross), the company is now setting a step further into cycling. Through this sponsorship the people from the Campine confirm their ambition to grow internationally.

A Belgian background and a team that is close to the people and keen to set results… in these values both Lotto Belisol as SOUDAL recognize themselves perfectly. In addition a sports event with worldwide attention and media coverage like the Tour de France is ideal for SOUDAL to reinforce its visibility and the people’s awareness of the company internationally.

Vic Swerts, founder and chairman of SOUDAL: “In our company we find the values of Lotto Belisol. It’s a Belgian team with international ambitions. Like SOUDAL the organization represents a reliable and sensible approach, but with a passion for result.”

Marc Sergeant, general manager Lotto Belisol: “A new partnership, like we can announce today with SOUDAL, with a background of big parallels, with a belief in the Belgian cycling sport on the international scène, gives us as a team new and necessary impulses for the future. Together with SOUDAL and our other partners we’ll put our shoulders to the wheel the next weeks and months for the campaign 2013 and we’re already looking forward to the start of the Tour in Corsica.”

To get a taste of the co-sponsorship SOUDAL will be present already on the Lotto Belisol fan day this Saturday 4th of May on Circuit Zolder.

About Soudal
Soudal is Europe’s leading independent manufacturer of sealants, PU- Foams and adhesives for experts and for private persons. With a turnover of about

450 millions of Euro, more than 1500 employees in 130 countries and 11 manufacturing sites on 4 continents this 100% Belgian family company, where the founder Vic Swerts is still leading the company, has developed into an international player and expert in chemical building specialties. Intensive investments in R&D, a many year’s vision of innovation and adjustments to the needs of the local markets laid the basis for these excellent performances for which Soudal was recently awarded the prize of Business of the year 2011.”

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