What's Cool In Road Cycling

Sufferfest Announces Premiere Sponsorship of the Homestretch Foundation

The Sufferfest, creator of the world’s most comprehensive indoor cycling app and training videos for individual and group use, announced today their premiere sponsorship with the Homestretch Foundation, a nonprofit organization in Tucson, Ariz., that provides free housing and training support for female cyclists, helping to relieve the financial burden that many athletes face.

“The Sufferfest has always been a tremendous supporter of women’s cycling and we strongly believe in The Homestretch Foundation’s mission,” said David McQuillen, The Sufferfest CEO. “The organization is about facilitating change, promoting equality and empowering women in the cycling community. We’re proud to be a part of that movement.

The Homestretch Foundation was founded in 2014 by former pro cyclist, Kathryn Bertine. With no minimum wage standards in place for elite athletes, limited sponsorship dollars and under-exposure, Bertine saw a need to help other women cyclists achieve equality in the sport. The Homestretch Foundation provides free housing for up to ten female professional endurance athletes from December through May. Thanks to The Sufferfest, athletes will now receive free, weekly motorpacing sessions, a key element pro riders use to build race fitness, but which is often out of reach because of the cost. The Sufferfest also provides all Homestretch Foundation athletes with unlimited use of The Sufferfest Training Centre App.

Throughout the rest of the year, the foundation works to eradicate salary inequity – not just in sports, but in every occupation. Their ultimate goal is to help reduce the immediate living expenses of female athletes who have reached the same level as their male counterparts.

“We are incredibly grateful for The Sufferfest in helping our athletes take advantage of motorpacing, which is not only a key component to training, but suffering in its purest form,” said Bertine. “Since The Sufferfest has come on board to support equality for female cyclists, it has been a win-win situation for everyone in our sport.”

To learn more about The Sufferfest and its premiere sponsorship with The Homestretch Foundation, please visit www.thesufferfest.com or listen to the Sufferfest podcast, ‘Everybody Hurts’ and the interview with Kathryn Bertine here.

About The Sufferfest
The Sufferfest creates the world’s most comprehensive training platform for endurance athletes and fitness enthusiasts, whether at home or in one of the 125 licensed Sufferlandrian Embassies located worldwide. The Sufferfest app provides access to 37 Sufferfest videos, featuring officially licensed footage from professional races like the Tour de France, Giro d’Italia and UCI World Championships, 20 yoga videos, 10 training plans and the ability to connect devices like heart rate monitors, power meters and smart trainers. For further information please visit https://www.thesufferfest.com

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