What's Cool In Road Cycling

Team Katusha on Zoot footwear

On Tuesday, May 13th, at the first stage on Italian soil of the Tour of Italy 2014, Team Katusha announced its partnership with Zoot Sports. The California-based company is a global leader in endurance sports, providing athletes with the ultimate in training and competition apparel, wetsuits, footwear and accessories. Starting from the Giro d’Italia and on, Zoot Sports provides the Russian Global Cycling Project with running shoes to be worn outside the race as well as on the podium. All riders and staff of Team Katusha and of the Itera-Katusha Continental Team will wear with pride the Zoot TT Trainer WR.

“A race shoe is primordial for a bike rider, but a non-race shoe is as important,” says Viacheslav Ekimov, General Manager of Team Katusha. “We are happy that a famous international company like Zoot Sports was keen to link its name to our team. In the same way, we are proud to wear Zoot. The brand built its name in the triathlon sport and is gaining more and more popularity in endurance sports. We as Team Katusha will contribute to further build and communicate the brand and its high quality products at the same time.”

Through innovative construction and top of the line materials, Zoot has become the trusted race day footwear of choice for thousands of athletes.

“Zoot has created the ultimate, complementary fleet of training shoes,” says Marcus Voss, Sales Manager of Zoot Sports in Europe. “Lighter, faster and cooler are our key goals. Since the foundation of our company in 1983 in Kona, Hawaii, we have always looked for product solutions for multisport athletes. For us it is an honor to see WorldTour Cycling Team Katusha in Zoot“.

The Zoot TT Trainer WR is a light, breathable running shoe finished with a water repellent coating for protection against the winter elements, with CarbonSpan+ for support and better performance, a Z-Bound midsole for the ultimate fast ride and blown rubber for rebound in the forefoot.

photo: © Tim De Waele

About Zoot:
Born in Kona. Raised in California.
Founded in 1983, Zoot gained its current heritage from the early triathlon movements around the IRONMAN Hawaii in the ’80-ies. Zoot stands for high quality performance and training apparel, wetsuits as well as accessories. Most recently Zoot launched a fully Californian inspired footwear and running apparel line which communicates the Californian way of running and defines the “Zoot Standard”. It’s not about what you do for a living, but what you do to be living. This active lifestyle motivates Zoot to make running shoes that will let you chase down your dreams and apparel that will let you feel our warm California rays.

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