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Team Novo Nordisk and Craft Performance Apparel Announce Four-Year Partnership

Team Novo Nordisk and Craft Performance Apparel Announce Four-Year Partnership
Craft to Provide Apparel to Team Novo Nordisk’s Nearly 100 Athletes

Team Novo Nordisk, a global all-diabetes sports team of cyclists, triathletes and runners, spearheaded by the world’s first all-diabetes professional cycling team, and Craft Performance Apparel, a global leader in innovative sportswear announce a new partnership, naming Craft as the official apparel supplier for Team Novo Nordisk through the 2018 season. Craft will provide racing kits and casual wear to the team’s nearly 100 athletes.

“Everyone at Team Novo Nordisk is thrilled to join forces with Craft,” said Team Novo Nordisk co-founder and CEO Phil Southerland. “Craft’s dedication to supporting world class athletes through the development of the most advanced cycling clothing available coupled with the company’s support of our team’s mission to inspire, educate and empower people affected by diabetes, makes this a very special partnership.”

“We at Craft are very excited about our new partnership with Team Novo Nordisk. This partnership allows us to equip the team with the most technical and functional team wear from the Craft brand, which we hope will help bring their performance to the next level,” said Kjell Kaspersen, CEO of Craft and New Wave Denmark, the parent company of Craft. “In addition to seeing this as a unique possibility to strengthen our involvement in the world of cycling, we also appreciate the opportunity to assist in increasing awareness of diabetes, which is one of the fastest growing conditions in the world.”

Team Novo Nordisk is comprised of nearly 100 athletes from more than 20 countries, who will compete in over 500 events worldwide this year. The Team Novo Nordisk professional men’s cycling team kicks off the 2015 racing season next week in Argentina at the Tour de San Luis before heading to the Middle East for the Dubai Tour.

For four decades, Craft has created functional sportswear designed for optimal performance. The company strives for innovation in their products, and is always looking for new ways to develop garments and strengthen their brand.

About Team Novo Nordisk
Team Novo Nordisk is a global all-diabetes sports team of cyclists, triathletes and runners, spearheaded by the world’s first all-diabetes UCI Professional Continental cycling team. In 2012, Phil Southerland, co-founder and CEO of the team, and global healthcare company Novo Nordisk, came together to create Team Novo Nordisk, based on a shared vision to inspire, educate and empower people around the world affected by diabetes.

About CRAFT
CRAFT is the pioneer of functional apparel for serious athletes. Founded in Sweden in 1977, CRAFT has devoted itself to developing innovative clothing built to withstand extreme weather in all conditions. CRAFT works closely with its many sponsored athletes and national teams across the globe, and focuses on designing the highest performance gear. The brand’s foundation is its authentic understanding and love for the sporting culture, reflected in its strong involvement in cross-country skiing, biking, running and alpine skiing. CRAFT is owned by the Swedish New Wave Group which is a growth company that designs, acquires and develops brands and products in the corporate promo, sports apparel, gifts and home furnishings sectors.

2015 Team Novo Nordisk

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