What's Cool In Road Cycling

Team Sky Host Sports Tech Innovation Competition

Winning project will represent the UK at global final in Rio.

Team Sky will host the UK final of the HYPE Foundation global sport innovation competition in London next week (Tuesday 9 August).

10 final candidates will be selected to appear before a senior panel of judges, top experts and investors with the winning project set to represent the UK at the global final at the Rio 2016 Olympics.The winning start-up in Rio will receive a 100,000 Euro prize.

The global competition, which is organized by the HYPE Foundation, is aimed at the Innovation in Sport Eco-system including investors, tech companies and leading sports brands.

The goal of the project is to create the world’s first wide-scale-ecosystem platform for groundbreaking innovation in sports, focusing on wearable accessories, broadcasting tech, and apps for athletes, coaches and fans.

The selected ventures will be personally mentored and guided by some of the world’s biggest companies, including: Google, Adidas, Ernst & Young, Nike, Accenture and Black Lab Sports.

The 10 final candidates in the UK final will appear before a senior panel of judges, top experts and investors in London, including:

Simon Jones, Head of Performance Support and Innovation at Team Sky
Scott Drawer, Head of Sky ‘Performance’ Hub
Glenn Hunter, Consultant in Performance Innovation EIS
Nick Sargent, Commercial Director at WIRED magazine
Ollie Phillips, Ex-England Rugby 7’s Captain

Iain Edmondson, Head of Major Events at London & Partners

Amir Raveh, CEO of the HYPE Foundation: “The market for innovation in sports is currently estimated at $450 billion but compared to other markets is still in its infancy. The goal is to provide the first ever international exposure for innovations that will revolutionise the world of sports as we know it”.

Simon Jones, Head of Performance Support and Innovation at Team Sky: “As a team we dedicate a lot of time and effort to looking for the latest developments in sports technology, whether that’s working with partners to develop the most aerodynamic bikes or the lightest equipment for an event like the Tour de France, or looking at what lessons we can take from other sectors.

‘We’re always looking for the advantage that might make the difference between us and our competitors. This event is an excellent opportunity for us to see some of the latest thinking in sports tech and give our support to a competition that gives exposure to the kind of creative thinking that could end up providing the next big performance benefit”

The event will be held at Sky’s HQ in Osterley on the 9th August.

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