The Lotto Soudal mechanics work with the new Soudal Cycling Range
After a Tour stage the mechanics need a few hours to get the bikes ready for the next day. The mechanics of Lotto Soudal use the products of the Soudal Cycling Range for this job.
Soudal, manufacturer of sealants, adhesives and polyurethane foam, developed a range of products to maintain bikes. The company, that could rely on many years of experience with chemical products, developed the Soudal Cycling Range in close cooperation with the mechanics of the Lotto Soudal team. It’s a range of fourteen products to clean, lubricate and mount bikes.
Erik De Groof, marketing manager retail Soudal: “When we entered the six-year-long partnership, the team asked us if we could develop a range of products for the maintenance of bikes. Soudal already had the knowledge of making products to clean and lubricate, it was only a matter of adjusting the new products to the needs of the Lotto Soudal mechanics. That’s why we worked so closely together with them to create the Soudal Cycling Range. The mechanics are very enthusiastic about the products. With this new range we can now enter a new market, the Soudal Cycling Range will be available for consumers this autumn.”
Frederik Moons, mechanic Lotto Soudal: “As a mechanic I was involved in the development of these new products. We told Soudal what kind of features were needed to create good products for maintaining bikes. The products need to sustain all kinds of weather. We use all products of the Soudal Cycling Range. The all weather lubricant is a product other brands don’t have. It’s in a handy spray can. Soudal was very professional. Nothing was too much for them. Their suppliers even came to our service course to talk with us, so they could supply Soudal with the best materials.”