What's Cool In Road Cycling

THE QUALITY OF B&O Play in support of team Quick-Step Floors

Quick-Step Floors Cycling Team is pleased to announce a partnership with B&O Play, a division of Bang & Olufsen, the Danish brand specialized in the production of high audio technology, hi-fi and television systems. B&O Play focuses on high quality earsets and headphones featuring sophisticated design, elegenat craftsmanship and the finest sound technology.

Photo: Jim Fryer / BrakeThrough Media | brakethroughmedia.com

The B&O Play support of the Quick-Step Floors team means that during races, the riders will wear either the Beoplay 3i earset, or the Beoplay H3 earphone to ensure clear and clean communication with the sports managers. For use in down time, and also when warming-up before time trials, the riders have been supplied with the elegant Beoplay H4 and H9 wireless earphones.

For transfers between races, or simply to create a special atmosphere before competitions, team buses and motorhomes have been equipped with beautiful Beoplay A6 speakers.

“Music is an important element in the life of athletes,” explains Giro d’Italia maglia rosa Bob Jungels, who loves playing the role of DJ in the motorhome during races. “We need it for motivation before the start and to relax at the end of a competition. Being able to use products of such great quality like B&O Play allows us to enjoy these moments even more. Besides that, the design of the headphones and earsets makes these products unique and attractive to wear on any occasion.”

“We are extremely excited to be involved with a team as successful as Quick-Step Floors, and we’re certain that our products will be both popular and useful for the team. Before and after races, music plays an important role. Be it to help build concentration before a race, as a motivational background to a warm-up session on the rollers before a TT, or just as something to chill to on the bus after a race, music plays an important role. Furthermore, the fact that the team will be using our earsets during races tells a great story about quality and reliability. No top professional cycling team would risk riding with products they couldn’t rely upon 100% – so we are really proud to be the sound supplier of choice for the team”, says Jens Jermiin, Head of Global Marketing, B&O Play.

B&O PLAY is the world’s leading lifestyle audio brand for young, urban creatives. Founded in 2012 as a sister company to world renowned Bang & Olufsen, B&O PLAY is firmly grounded in 90 years of design excellence, craftsmanship and product innovation. We don’t just make headphones, we don’t just design speakers and we are not simply in the business of electronics. We are in the business of goosebumps. Get yours at www.beoplay.com.

Photo: Iri Greco / BrakeThrough Media | brakethroughmedia.com

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