What's Cool In Road Cycling

The team’s website now in Chinese

During two important cycling events as the Tour de France and the Tour of Qinghai Lake (the main Chinese race), Team LAMPRE-MERIDA moves deeply towards the opening of its communication and media activity to Asia.

It is now available the Chinese version of the team’s official website at the address www.teamlampremerida.com/zh.

This is a new opportunity in the world of communication and it was meant for giving to the Chinese and Taiwanese fans and the media the opportunity to follow in a closer way the activity of Xu Gang and Chun Kai Feng. The Chinese version of the team’s website joins other initiatives for Asia such as the release of press notes in Chinese language and the hiring of Zhao Haoyang as “media and marketing manager for Asia”.

It is possible to enter the Chinese versione of the website by the above mentioned address or by clicking the CN abbreviation on the navigation bar in each page of the website (see the image).

In the area above the navigation bar where there are the icons of the social networks, you can also find the icon of Weibo, one of the most popular Chinese social network: clicking on the icon, you’ll enter the Team LAMPRE-MERIDA’s Weibo profile.


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