TransRockies Gravel Royale Pairs with Felt Bicycles as Presenting Sponsor
This “two of a kind” takes the pot for gravel events in 2021
TransRockies Race Series, a global leader in adventure stage races, today announces Felt Bicycles as presenting sponsor of TransRockies Gravel Royale. Together, they are eager to continue to build upon the momentum of gravel cycling with this new and highly anticipated stage race taking place in British Columbia, August 23 – 26, 2021.
“We couldn’t be more excited to have Felt join us as a presenting sponsor,” says Aaron McConnell, President of TransRockies. “Their commitment to creating versatile, modern and fast gravel bikes makes them a great partner for our newest event.”
The TransRockies Gravel Royale traverses Panorama Mountain Resort, Nipika Mountain Resort, The Village of Canal Flats and finishes in the City of Fernie, B.C. These four stages will take riders on secluded gravel roads through the Canadian Rocky Mountains, traditional home to the Ktunaxa Nation Indigenous people. Riders will experience vast mountain views, native wildlife and winding stretches of gravel in this difficult, but achievable, challenge.
Felt Bicycles has recently changed its brand focus strictly to drop-bar bikes and will be prioritizing its new gravel and adventure bikes for 2021 and beyond.
“We believe that racing is an inalienable component of the cycling experience. It helps us produce the best bikes. And, it forges the connection to the athletes that truly inspires us.,” says Eric Sakalowsky, VP of Global Marketing at Felt. “With this sponsorship, we want to work with TransRockies to support and inspire the gravel scene.”
A number of Felt athletes will be competing in Gravel Royale, including members from Felt’s women’s cycling team — Team Twenty20. TransRockies’ goal for its inaugural event is to ensure its roster is made up of at least 33% women, which is just 3% away from currently.
Registration for TransRockies Gravel Royale is currently open, but filling up quickly. Registration link here.
For additional information on the stages, locations and registration, please visit transrockiesgravelroyale.com.
About TransRockies Race Series
TransRockies Race Series operates ten events over 32 days annually in Western US and Canada. Specializing in multi-day and endurance cycling and running events, TransRockies serves over 3,500 participants annually. The organization has operated over 200 days of stage racing since it was founded in 2002.
About Felt Bicycles
Since its founding in 1991 in Southern California, Felt Bicycles has strived to be the most innovative cycling company on the planet. Felt aims to help every cyclist and triathlete ascend to a world championship victory, surpass a personal record, or achieve a perfect ride on the parcours of their liking. The brand is devoted to creating the most high-performance cycling experience imaginable because it’s composed of the world’s most passionate cyclists who love nothing more than what bikes can bring to the human experience.