What's Cool In Road Cycling

VeloVie and Essor USA Named Official Bike Sponsors of HITS Triathlon Series

SAUGERTIES, NY (August 14, 2014) – HITS, Inc. is pleased to announce VeloVie and Essor USA, known for their premier quality, speed and unbeatable value on state-of-the-art, custom-designed bikes and accessories, will be the official bike sponsors of the HITS Triathlon Series nationwide race tour.

Read the PEZ review of the new Velovie Vitesse 500 here.

VeloVie’s claim to fame is their personalized, direct-to consumer approach: “Pay a little and you get a lot.” This translates to significant savings and excellent customer experience. In keeping with that philosophy, the company will provide additional discounts to HITS athletes, competitor swag and podium prizes at all HITS races.

Likewise, “VeloVie is proud to partner with HITS Triathlon Series. Our high caliber products fit hand-in-hand with all that HITS offers – a dedication to the sport and interest in helping both novice and experienced athletes achieve their goals,” said Mehdi Farsi, Co-Founder and CMO for VeloVie.

See more of Essor’s carbon wheels at their website: EssorUSA.com

In addition to VeloVie, Essor USA joined the HITS Triathlon Series as Official Bike Accessory Sponsor. Offering the finest carbon fiber bike products at reasonable prices, Essor USA was created by passionate cyclist and industry professionals. They provide carbon fiber components, accessories and apparel that take the art of cycling to a whole new level.

Essor USA, like their sister company VeloVie, “Is the perfect fit for anyone – those just beginning the cycling experience and those who want to intensify their competitive potential,” added Farsi. “We have high performance upgrades at prices that won’t break the bank. Our commitment to athletes is demonstrated through our rewards programs, outstanding warranty and customer service. Together with HITS, we will empower athletes to take their training and racing to great heights.”

With three successful years of racing behind them and growing numbers, HITS Triathlon Series is dedicated to aligning with sponsors that are dedicated to exceptional service, value-driven pricing, customization and proven dedication to the sport. Both VeloVie and Essor USA exemplify these values, in keeping with HITS’ own.

HITS North Country 140.6 champion Adam Folts can speak for this. “VeloVie and Essor are great companies for every athlete. They offer the same material and components as other competing brands at half the price.” Folts added, “They both offer top-notch products at a fraction of the cost. That is something I can stand (or swim, bike and run) behind.”

While established in 2011, HITS Triathlon Series has quickly made its mark, gaining momentum and recognition in the multisport community, winning the support of both industry and mainstream sponsors. “It’s rewarding to see HITS’ sponsorships grow with our races,” noted Thomas Struzzieri, HITS president and CEO. “Partnering with companies as dedicated to advancing triathlon as we are, such as Velovie and Essor, benefits athletes and the sport in general. Our participants will appreciate their meticulous craftsmanship and value.”

About VeloVie & Essor
Formed in 2006 and based in Tempe, Arizona, VeloVie was founded on pure love for the sport of cycling and a commitment to creating the ultimate ride. Founder Homay Farsi, along with Mehdi Farsi, Reza Farsi and Eric Ferguson live for the bike, hence the name VeloVie. They are proud to offer individual customization on each bike they sell, whittling the bicycle buying experience down to its most essential factors. Essor, founded by the same partners, designs lightweight and affordable carbon fiber parts. Designed in the USA, these products equip cycling enthusiasts with the tools they need to perform their best and pursue their passion.

About HITS Triathlon Series
HITS Triathlon Series produces events that deliver a challenging multi-sport experience like no other, featuring five distances geared to the needs, training, capacity and personal goals of every athlete. In addition to providing a product for the seasoned athlete with the Sprint, Olympic, Half and Full distance races, HITS also developed the Open and introduced the sport to those who never imagined themselves beginning or finishing such an event– yet have, did, or will at a HITS. HITS Triathlon Series offers ten events in desirable locations across the United States, culminating with the HITS Championship in Palm Springs, California December 6-7, 2014. The next event will take place this weekend August 16-17, 2014 in Waconia, Minnesota.

About HITS Endurance
ITS, Inc. is a special events management company focused on producing endurance sports events and hunter/jumper horse shows. Based in upstate New York in the village of Saugerties, HITS is dedicated to creating high-quality events in desirable destinations with unmatched, professional operations. For more information about HITS Endurance, please visit HitsEndurance.com.

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