What's Cool In Road Cycling

Vittoria Launches Shop-Team Sponsorship Program

Vittoria is pumped to announce its new Shop-Team program that offers sponsorship to local team throughout the U.S. Along with its distributed brands, 3T and Selle Italia, Vittoria’s Shop-Team program helps the riders who help the shops.

“We want to support our shops in supporting their teams and clubs,” Vittoria Rep Derek Griggs said. “It needs to go both directions, this is very symbiotic.”

Core riders demand a lot from their gear, and they also influence their local riding community. Vittoria thinks you should benefit from being a dedicated rider and helping grow the sport we love.

In order to get hooked up with Vittoria’s Shop-Team Sponsorship Program, local bike clubs and teams place group orders through their local shop. To get on board with the program, shop owners simply need to contact their local Vittoria rep. Vittoria, 3T, and Selle Italia will allow two annual orders per team with this hook up.

Vittoria aims to build the relationship between the riders, their local shop, and the gear they use.

“Local bike teams and clubs directly influence other riders’ purchasing decisions,” DG Cycles owner Charlie Goodspeed said. Located in Nashua, N.H., DG Cycles is a full service bicycle dealership servicing all brands of bicycles. “It’s important we support the core riders in our community in order to grow our sport. This is a great program where everyone benefits.”

Local mountain bike clubs and teams demand the same from their gear as professional athletes. They are at the center of the sport and can provide feedback on product.

“Our team is in constant need of new gear,” State 9 Racing Team rider Andy Gould said. “Vittoria, 3T, and Selle Italia make top of the line bike products and we’re happy to benefit from the Shop-Team program.” Based in Concord, N.H., State 9 Racing competes in road, cyclocross, enduro and XC events.

To find out more about the local Shop-Team program contact Inside Sales Rep Spencer Haugh at [email protected].

About Vittoria
Vittoria Industries Ltd. is an international group that acquired the famous premium cotton tubular tires producer Vittoria Spa in 1990. Vittoria has built highly reputable partnerships within in the cycling industry and created a distinct brand image. Today, Vittoria Industries is the world’s leading manufacturer of bicycle tires with an annual production of approximately 7 million tires and 900,000 high performance tubulars and cotton tires. Its research & development center develops the best racing tires at all levels. Vittoria’s worldwide commercial operations are shared among three distinct regions: Vittoria Spa is responsible for Europe, Middle East, Africa and Latin America (EMEA & LATAM). Vittoria Industries North America, Inc., is responsible for North America. Vittoria Asia Pacific is responsible for Asia-Pacific region. The group holding company, Vittoria Industries Ltd, carries out manufacturing and R&D at its fully owned Lion Tyres Thailand Ltd factory in Bangkok.

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