World Cycling League Set to Deliver New Track Cycling Content
World Cycling League Set to Deliver New Track Cycling Content – Partners with Obsession Media to Develop Key Distribution Channels
New York, NY: Following the successful launch of its new indoor track cycling league last March, the World Cycling League is gearing up to present team style track racing to a worldwide viewing audience in 2017. By partnering with Obsession Media, the WCL will be using the same techniques that have made non-mainstream sports like Bull Riding and Ultimate Fighting into multi-million dollar sports properties.
The World Cycling League is owned by a team of business and event entrepreneurs who are committed to developing a fast action, media driven indoor cycling league as a sustainable business. The WCL’s proprietary racing format, called TeamTrak®, features six teams of seven male and female track cyclists in fast-paced head-to-head competition.
“We are excited about partnering with Obsession Media to help us form lasting relationships with key media partners, sponsors, and new audiences for the World Cycling League and TeamTrak brands,” said David Chauner, WCL’s CEO. “Their integrated approach to growing non-mainstream sports properties, coupled with their experience working with traditional and non-traditional television networks will be critical for WCL’s success in today’s internet oriented world.”
According to Obsession Media’s managing partner, John West, helping launch the WCL as a new media property is an ideal project. “We love the challenge of packaging and developing emerging and so-called niche sports,” he said. “It’s all about providing exciting, relevant content to a passionate community of fans.”
West is no stranger to cycling. In 1996 he left Turner Sports to become part of the original management team at Cable Network Services (CNS) to launch Outdoor Life Network (OLN) which procured the U.S. broadcast rights to the Tour de France, a property that generated millions for the network. During the reign of Lance Armstrong, OLN’s coverage brought cycling into many American homes for the first time.
West is quick to point out, however, that packaging the World Cycling League for new media channels and sponsors is very different than what he experienced with the Tour de France. “What I like about the WCL is its focus on teams with regional identity, a very fast paced and easy to follow format and season long continuity. The Tour was all about Lance in a once a year extravaganza…tough to sustain, particularly when the star disappears.”
Part of the WCL’s strategy for growing the league is to create a media platform that integrates traditional and non-traditional media with the internet and second screen viewing on tablets and mobile devices. In addition to live coverage of its events, the WCL will provide behind the scenes content and rider profiles designed to engage its fan base.
For now, the WCL is focused on lining up investors and partnerships to prepare for its first full season launch in 2017. Details will be announced soon.
For complete information on World Cycling League visit www.worldcyclingleague.com
For background on Obsession Media visit www.obsessionmedia.com