What's Cool In Road Cycling

Zwift Announces Launch of eCommerce Store

One stop shop for indoor training including Zwift Certified Trainers, training accessories and apparel ‘designed in Watopia’.

Zwift, the global online training platform for cyclists, runners and triathletes, today announces the launch of its eCommerce store at www.zwift.com/shop.

The store will retail a mix of products including home smart trainers, run pods, cycling and running apparel alongside a host of training accessories and fan merchandise.

For new Zwifters, the eCommerce store will aim to simplify the purchasing experience, offering training solutions to meet all needs and budgets. All trainers sold via the eCommerce store will come Zwift Certified. ‘Zwift Certified’ a qualification mark awarded to smart trainers that meet or exceed the highest standards of quality. Zwift’s team spends dozens of hours running each trainer through a full range of testing to find the best products on the market. Equipment that accurately measures power, provides great resistance control, and maintains consistency ride after ride will be awarded the Zwift Certified mark. Customers can therefore be confident that these trainers will deliver a great Zwift experience.

Trainer brands available from launch will include Tacx, Wahoo, Cycleops, Elite and Kinetic and will be offered with $0 down, 0% financing options.

“There’s a great deal of choice out there nowadays, which is fantastic for the customer.” says Jeff Veldhuizen, VP eCommerce at Zwift. “Sometimes though, this choice can become confusing – there’s a lot of information to digest. We wanted Zwift.com to be a one stop shop for your home training needs. You can be confident that every trainer we sell will deliver a great Zwift experience. We also aim to deliver a bit more clarity on the differences between things like wheel on or wheel off trainers, and clearly outline exactly what accessories you may want to consider. Of course, there is a great customer service team behind the scenes who will be there to provide further guidance should you need it.”

Alongside home trainers, www.zwift.com/shop will also be retailing a wide ranging selection of training accessories from Run Pods and heart rate monitors to fans and apparel. For existing Zwift fans, the store will also begin ranging a selection of fan merchandise, ‘Designed in Watopia’.

“We’ve seen a strong appetite for Zwift branded merchandise amongst from the Zwift community, and have been working quietly behind the scenes to source quality partners to allow us to deliver this proposition,” add Jeff Veldhuizen. “We will also plan to offer limited runs of kit available for Zwifters to purchase upon completion of Zwift in-game challenges – another a great excuse ride. For the first time, you can actually make ‘the real you’ look like your avatar! From launch, we will be offering the Zwift Academy graduation kit which will be available to by for all Zwift Academy graduates.”

The eCommerce store is now live for the North American market for all hardware, accessories and apparel purchases. Zwift will also ship Zwift Run Pods, clothing and accessories to over 55 countries internationally. Further localised roll outs will take place over the coming months with dedicated stores for the UK, Europe and Australia.

About Zwift
Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts that also happen to be experienced software and video game developers. Combining that passion and deep understanding of the fitness world, Zwift is the first company to use massive multiplayer gaming technology to bring the outdoor experience indoors. Athletes from around the globe can train and compete with each other in rich, 3D-generated worlds simply by connecting their existing devices & hardware (e.g. cycle trainers, power meters, treadmills heart rate monitors, etc) wirelessly via open industry standard ANT+ and BLE. From friendly competition, to racing & structured training programs, Zwift is building a community of like-minded athletes united in the pursuit of a better social fitness experience.

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