What's Cool In Road Cycling

Zwift Challenges on Strava

The online fitness company shaking up indoor training announces virtual rides and runs count toward select partner challenges on Strava.

Zwift, the fitness company born from gaming, today announced virtual cycling and running activities undertaken on Zwift can now count toward select partner challenges on Strava.

In little over 3 years Zwift has been pivotal in overhauling the image and size of indoor cycling, making it more fun and more social than ever before. This January the Zwift community logged an average of 1 million miles (1.61 million km) per day, with major events attracting up to 3,500 participants.

“Our community loves Strava. 75% have connected their Zwift membership to Strava, accounting for 250,000 Zwift activities currently uploaded each week. These people are also passionate about riding and running outdoors, so it’s both fantastic and fitting that their Zwifting can count towards partner challenges on Strava.” commented Eric Min, Zwift co-founder and CEO.

According to Min, Strava members who sign up to Zwift ride more. “Our research points towards Zwift being an additive factor to cyclists’ lives. Strava members signing up to Zwift, on average, cycle 10% more per annum”.

Zwift is spearheading the global trend towards training at home, as time crunched consumers look to adopt software which turns lonely and boring workouts into fun and social experiences.

“We know many of our athletes are working out indoors as well outdoors, and Zwift has helped make indoor workouts more fun and motivating for many of our members,” notes David Lorsch, Strava’s VP of Strategy and Business Development. “Enabling virtual riding and running activities to count towards some of our challenges will help even more athletes benefit from the motivation our challenges and Zwift provide. We’re excited to have this additional team of riders and runners participate in challenges on Strava.”

The credibility of training indoors has benefitted from the masses of professional cyclists who choose to Zwift as part of their complete training regimen. Over 250 World Tour and Pro Continental cyclists are registered Zwifters.

“There are zero junk miles training indoors. We’ve always known that, but getting athletes to train indoors has always been the problem. Zwift has changed the game and the world of cycling and triathlon has taken notice,” added Mathew Hayman, who famously won Paris-Roubaix after training on Zwift for 6 weeks whilst recovering from a broken arm. “My coach, Kevin Poulton, is adamant pro cyclists will be training more indoors than outdoors, within the next 5 years. I’ve no reason to doubt that.”

Performance cycling apparel company, Le Col, is the first challenge owner to activate a Strava partner Challenge in Zwift. The British brand are hosting their ‘10 Hour Season Starter Challenge’. Those signed up to the challenge and complete 10 hours of riding, either outdoors or on Zwift, between 1st and 14th February will earn a £50 Le Col reward.

Zwift is offered as non-contract, monthly subscription priced at US$14.99 / £12.99 per month. A seven-day free unlimited trial is automatically offered to all new account holders. Zwift is currently available on PC, Mac, iOS and Apple TV on the App Store along with Zwift’s companion app, the “Zwift Mobile Link,” which can be used in tandem with Zwift as a game controller, data display, event feed, and social integration tool.

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About Zwift
Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts that also happen to be experienced software and video game developers. Combining that passion and deep understanding of the fitness world, Zwift is the first company to use massive multiplayer gaming technology to bring the outdoor experience indoors. Athletes from around the globe can train and compete with each other in rich, 3D-generated worlds simply by connecting their existing devices & hardware (e.g. cycle trainers, power meters, treadmills heart rate monitors, etc) wirelessly via open industry standard ANT+ and BLE. From friendly competition, to racing & structured training programs, Zwift is building a community of like-minded athletes united in the pursuit of a better social fitness experience.

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