Zwift Launches First Esports Pro Cycling League
First four professional teams unveiled for new KISS Super League Championship.
Zwift, the global online training and racing platform for cyclists has today unveiled the first four teams that will form the brand new KISS Super League, the first dedicated esports competition featuring professional cycling teams, held exclusively on Zwift.
The four teams unveiled ahead of Christmas are UCI Continental Teams – Team WIGGINS Le Col, Canyon dhb p/b Bloor Homes, Hagens Berman Axeon and Team Dimension Data for Qhubeka U23.
The KISS Super League was teased earlier in November, with the first live race set to take place at a launch event in London on January 23rd. Zwift and KISS, the Zwift event organizer, plan to reveal additional men’s pro teams, an elite women’s league and amateur leagues over the coming weeks.
“Our team is super excited about joining the KISS Super League.” says Hagens Berman Axeon team owner, Axel Merckx. “Zwift supporting domestic pro cycling in the US, Europe and Australia is fantastic news for our sport. Axeon has a track record of unearthing world class young talent so I’m optimistic that esports on Zwift will help amplify this focus. Professional cycling needs a shake up from time to time, and Zwift is certainly capable of adding an extra dimension to bike racing. This is something both professional riders and cycling fans should be taking a good look at.”
“We have big plans for Zwift and esports.” adds Eric Min, Zwift CEO and Co-Founder. “We’ve been consulting with the cycling industry and there’s a lot of excitement around what we have planned for next year. I can’t wait for people to know everything we have planned but for now, you’ll just have to wait and see!”
More at zwift.com.
Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts that also happen to be experienced software and video game developers. Combining that passion and deep understanding of the fitness world, Zwift is the first company to use massive multiplayer gaming technology to bring the outdoor experience indoors. Athletes from around the globe can train and compete with each other in rich, 3D-generated worlds simply by connecting their existing devices & hardware (e.g. cycle trainers, power meters, treadmills heart rate monitors, etc) wirelessly via open industry standard ANT+ and BLE. From friendly competition, to racing & structured training programs, Zwift is building a community of like-minded athletes united in the pursuit of a better social fitness experience.