Zwift: Move for Movember!
Join the community and Move for Movember. Unlock your own Movember jersey and a donation to the charity from Zwift.
Zwift, the global online training platform, is proud to support Movember this November. This month’s in-game mission with Movember is the beginning of a new year-round approach to help support and raise money in aid of great causes. Zwifters can support Movember throughout the month not only by cycling, but also running on the platform.
Zwift is encouraging the community to Move for Movember by setting a target of 10,000 Zwifters riding or running 9.9 hours during November. Breaking this target will unlock a Zwift donation of $25,000 to the Movember charity in support of the 9.9 million people living with prostate cancer globally.
“Movember is a globally recognised organisation doing great work to combat prostate cancer, testicular cancer and suicide prevention,” says Eric Min Zwift CEO and Co-Founder. “These are serious issues that affect not only those who have been diagnosed, but also those around them – families, friends, and co-workers. This is the start of a bigger year-round charity support initiative, so stay tuned for more events in support of great causes over the next 12 months.”
To take part in the Movember mission, Zwifters must sign up in-game. Once enrolled, all exercise in Zwift will count towards the goal.
Enrolled participants will receive a Movember jersey that updates over time. The update is based on an individual’s personal contribution to the community goal. There will be five different jerseys based on different levels of personal completion (0%, 25%, 50%, 75% and 100%). Each unlock jersey accumulates Mo’s as you progress. As each Zwifter hits a different level of activity over the month, a new jersey is unlocked and the previous jersey expires. If the Zwifter hits 100% of his or her personal contribution to the community goal, they are awarded a digital jersey to keep.
Movember focuses on raising awareness and tackling prostate cancer, testicular cancer, mental health and suicide prevention in men. As stated above, there are 9.9 million people living with prostate cancer globally, with over 1.3m new cases of prostate cancer recorded annually, and there are over 300,000 prostate cancer related deaths each year. While this disease primarily affects men, they are our fathers, brothers, husbands, and friends, and therefore, it impacts us all. Movember looks to shine a light on the health risks men need to know about, increasing awareness to stop men dying too young.
Throughout the month, Zwift will feature in-game Mo’ events to help us hit our goals together. Movember events give you an exclusive opportunity to ride or run with the final jersey and tee before you have unlocked it. Successful completion of the mission will unlock the $25,000 donation to Movember by Zwift.
Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts that also happen to be experienced software and video game developers. Combining that passion and deep understanding of the fitness world, Zwift is the first company to use massive multiplayer gaming technology to bring the outdoor experience indoors. Athletes from around the globe can train and compete with each other in rich, 3D-generated worlds simply by connecting their existing devices & hardware (e.g. cycle trainers, power meters, treadmills heart rate monitors, etc) wirelessly via open industry standard ANT+ and BLE. From friendly competition, to racing & structured training programs, Zwift is building a community of like-minded athletes united in the pursuit of a better social fitness experience.
The Movember Foundation is the leading global men’s health charity. The Foundation raises funds to deliver innovative, breakthrough research and support programs that enable men to live happier, healthier and longer lives. Committed to disrupting the status quo, millions have joined the movement, helping fund over 1,200 projects focusing on prostate cancer, testicular cancer and suicide prevention. In addition to tackling key health issues faced by men, the Foundation is working to encourage men to stay healthy in all areas of their life, with a focus on men staying socially connected and becoming more open to discussing their health and significant moments in their lives. The Foundation’s vision is to have an everlasting impact on the face of men’s health.