What's Cool In Road Cycling

Zwifters demolish fundraising goal, pull together $25k for injured cyclist in 2 days

Zwift’s Ride with Reason charitable initiative for the month of November.

The first week centered around Adrien Costa, a rising cycling star whose career was tragically ended with an amputation following an mountaineering accident.

Zwifters had to climb 1312 ft. on rides in the game to unlock special in-game shoes; if 25k Zwifters did so in one week, Zwift HQ would donate $25k to support Adrien.

Zwifters did it in just two days, securing the full amount (plus ad hoc donations from the pro cycling ranks) along the way.

There’s more on the challenge at zwift.com/news/9263-ride-with-reason.

Ride With Reason | Week 1 – Climb for Costa:

Next up for Ride With Reason month is to complete ANY 2 group rides during the week to unlock an in-game cycling cap. If 25,000 Zwifters complete this challenge, Zwift will donate 500 bikes to South African community charity group Qhubeka. All group rides will count.

Ride With Reason | Week 2 – Ride For Qhubeka:

Like PEZ? Why not subscribe to our weekly newsletter to receive updates and reminders on what's cool in road cycling?

Comments are closed.