What's Cool In Road Cycling

Team Sunweb Shows New 2018 Kit – Photo Gallery

PeloPic: December is the time of year that the new kit is revealed, maybe the new riders can’t wear it till January, but we get to see what the pro peloton will look like in 2018. Next up in the que of presentation is the Sunweb team. Not much of a change from 2017, just the big ‘S’ logo on the rear of the jersey.

The team describe it thus:
In 2018, Team Sunweb’s three programs will once again share the same two-stripe design kit. For the fifth consecutive year the kit retains its two distinguished “Keep Challenging” stripes, continuing its reference to the team’s DNA. The left stripe represents the continuous development of the riders both as individuals and as athletes, and the team as a whole. The right stripe represents the creation and continual enhancement of an elite sports environment. The 2018 design features the new “S” or “Spark” of Team Sunweb’s title partner, Sunweb, on both sleeves and sides, and on the back of each jersey, making riders even more noticeable in the peloton.

More on the presentation of the 2018 Sunweb kit in EUROTRASH Monday.

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