What's Cool In Road Cycling

John Tomac Asks “What’s the point of winning if you’re cheating” in Bell All-Stars Episode

Storytelling Campaign Focuses on the American Champion’s Career and Life Transitions

Bell Helmets, recently released its latest “Bell All-Stars” installment that celebrates iconic cycling champion and the greatest mountain bike racer of all time, John Tomac. The episode and accompanying written piece cover Tomac senior’s cross-discipline racing legacy, spanning professional careers in BMX, mountain biking and road racing – accomplishments that remain unrivaled. His tenure with Bell Helmets transcended different stages of his career, and now into his newest career challenge: managing his son – two-time national motocross champion and Bell moto athlete, Eli Tomac.

The Bell All-Stars campaign focuses on the rich history of the athletic and racing pursuits of some of its “All-Star” athletes who have competed in Bell and inspired generations to pursue greatness. The campaign, consisting of feature videos and accompanying written stories, has this year profiled some of America’s first and finest champions in road and track cycling, and now expands from asphalt into the dirt with the Tomacs.

“Anyone who followed mountain bike racing through the 1990s likely remembers not only John Tomac’s versatility across a wide number of disciplines, but also that throughout nearly his entire career he competed in a Bell helmet,” said James Hibbard, Marketing Manager for Bell Helmets. “This made John a natural fit for the All-Stars campaign, and after spending some time with him at his ranch I was impressed not only by his results on the bike, but also by who both he and Eli are as people.” Please click this link to view and read the All-Stars stories focused on John Tomac:

About Bell
From humble beginnings in the garage of a Southern California speed shop in the 1950s to the heads of champions in auto, motorcycle and bicycle competitions all over the world, Bell is synonymous with protection and progression. Part of Vista Outdoor and based in Scotts Valley, Calif., Bell is the world leader in the design, manufacture and distribution of bicycle and motorcycle helmets and accessories. Bell is online at

Like PEZ? Why not subscribe to our weekly newsletter to receive updates and reminders on what's cool in road cycling?

Comments are closed.