The NUKE Video from Cipollini

Never one to shy away from a splashy media launch – Super Mario Cipollini’s latest bike – the NUKE time trial machine – arrives with a video trailer worthy of Hollywood.

I remember casting a suspicious eye over the early video-launches – the BOND was high concept and high fun – in reality an awesome marketing strategy. But more impressive is that the bikes produced by arguably the flashiest rider of the modern (or any) era have proven the real deal.

We haven’t ridden the new NUKE yet, but based on the level of quality that warrants the high price points of the Cipollini brand, my glance is no longer suspicious – . Stay tuned for more.

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