What's Cool In Road Cycling

Wisconsin-Based Saris Cycling Group to Move Manufacturing

Into New 18,375 Square Foot Expansion.

WHO: Saris Cycling Group (SCG), the Madison-based bike accessory manufacturer, announces expansion at world headquarters.

WHY: In 1989, Chris and Sara Fortune purchased then-named Graber Products with a mission to manufacture the highest quality bike racks in Madison, WI. This dedication to USA manufacturing and sourcing drives the business, with the vast majority of raw materials sourced within 300 miles of SCG headquarters. This buying local approach coupled with a “just in time” manufacturing process, SCG’s USA-based manufacturing is both possible and profitable.

In the last 27 years, SCG has acquired CycleOps indoor bike trainers and PowerTap cycling power meters. With those acquisitions the company expanded their manufacturing capacity to include a wheel building machine, in-house welding, calibration machines, bending machines, sewing stations and a dedicated tool shop.

As SCG continues to grow, more space is needed and so SCG has once again broke ground for a new, 18,375 square foot expansion.

WHAT: By the time construction is done, SCG’s offices will have gone from a Civil War-era farm house and chicken coup to a farm-house-turned-offices with three football fields of machining, tooling and manufacturing, employing over 180 area workers.

“The expansion will allow us to redesign our facility to improve our ability to meet our manufacturing goal, which is to give our customers what they want, when they want it,” said SCG Executive Vice President, Bill Shager. “This requires us to up our game to meet shorter and shorter time expectations while shipping the highest quality, USA made cycling products.”

WHEN: The manufacturing expansion is expected to be done by May 2016.

VIDEO: Additional information about this announcement can be found in SCG’s April Fools video: https://youtu.be/fyXIt16q9rE

WHERE: The world headquarters for Saris Cycling Group is located at 5253 Verona Rd, Madison, WI, 53711.


Saris Cycling Group, Inc. (SCG) is a manufacturer of bicycle products committed to making their products in Madison, WI. SCG’s core passion for the bicycle is revealed through the detail and craftsmanship of their products. Their bicycle obsession spills into their commitment to bicycle advocacy and creating great places for people to ride. SCG consists of 4 brands: Saris Car Racks, Saris Parking and Storage Solutions, PowerTap Cycling Power Meters, CycleOps Trainers and Indoor Cycles. For more information, visit www.sariscyclinggroup.com.

Like PEZ? Why not subscribe to our weekly newsletter to receive updates and reminders on what's cool in road cycling?

Comments are closed.