You've almost certainly seen PRIMAL's custom hoodies, cycling jerseys and bibshorts at a gran fondo, charity ride, or big cycling event you've been to recently, because with over 25 years experience making some of the coolest custom kits around, they're a go to brand for teams, clubs, and corporate events across the US & Canada.

Going to the Giro is more than seeing a bellissima bike race, it’s also a chance to visit the actual factories of the coolest cycling brands. My trip to this year’s race was not complete until I’d dropped in on Marcelo Bergamo and his family at their factory near Milan, to see exactly how the PEZCycling custom kit is made…