Cycology shoe covers and performance boxer briefs, Peak Design Everyday Messenger Bag, Q36.5 Base Layer 4: Cycling’s best base layer, Northwave presents Veloce Extreme: innovation to the nth degree and Zwift unveils plans for the biggest cycling esports competition to date: Zwift Games.

PEZ gets their hands on the new Zwift Hub One trainer with virtual gearing, Cycology cargo bib shorts, Doc's all natural chamois cream, Matej Mohorič brings another rainbow jersey to Northwave, introducing Studio 51 cycling-inspired jewellery made to be worn for good luck and good looks and VeloPro unveils proactive HRV technology.

New Zwift's Hub One makes it easier to jump into Zwift, featuring Click & Cog, Cycology Aloha handlebar tape, BMC Teammachine R: Redefine Racing, Primal: The BEST cycling shorts, Pinarello takes MYWAY platform to the next level and get rewarded for every stride, ride and stroke, as new fitness experience Muurv turns activity into equipment and gear.

Cycology Tijuana jersey, endurance &amp adventure nutrition brand Rawvelo launches in North America, Ribble launches stone into gravel, SockGuy releases 33 new designs for fall, Pas Normal Studios opening Singapore and Munich flagship stores and Super Pacific’s Switchback X1 camper for gravel & mountain bikers.

Topeak JoeBlow Booster pump, Cycology Rock 'N Roll handlebar tape, Litespeed debuts new Flint gravel model, Colnago Glass-wegian, Cycloop Tracker delivers safety, security and peace-of-mind to bike owners and the lightest mount for integrated handlebars – Alpitude/Stelvio Corretto.

The first game controllers designed specifically for Zwift, Sigma ROX 12.1 EVO: GPS bike computer with map navigation, Raen introduces the latest collection featuring bio acetate from Mazzucchelli, Pirelli presents Cinturato Road bike tyre, new Cycology cargo bibs and shorts and Lezyne tubeless pro plugs.

Campagnolo launches new Super Record Wireless group-set, Cycology lightweight long sleeve jersey, Wahoo X brings personalised training to RGT, Pinarello new Dogma F to celebrate Campagnolo SRW, Twisted Spoke CBD new plant-based supplement and transformative innovation to the Olympics. X23.

New Cycology kits are on deck, EKOI GARA MIPS Star ltd carbon helmet, PHOOZY Apollo phone capsule, Pirelli launches the P Zero Race 4S TLR - the tubeless tire for any weather condition, Mechanism Pro - A new calibre of pro cycling apparel from Pas Normal Studios and now available on Wahoo ROAM + BOLT: Summit Freeride.

Cycology Wisdom gravel shirt, Primal new arrivals fresh for spring, FORGE+BOND debuts with launch of revolutionary recyclable thermoplastic carbon wheelsets made in Utah, USA, mud season Merino cycling layers from Ibex and EKOI PERSOEVO 8 Sunglasses.