What's Cool In Road Cycling
ENDEVR

ENDEVR DRIVES Dear Motorist CAMPAIGN TO INCREASE CYCLIST-MOTORIST SAFETY

ENDEVRTM, creators of the MyID medical bracelet and other health and wellness products, has launched their Dear Motorist campaign promoting cycling safety and driver awareness. The innovative brand has partnered with various sponsors, including Bell Helmets, Camelbak, and Shimano, amongst others, to help educate and create a more positive relationship amongst drivers and cyclists on the road. The initiative has been brought to life in a touching short film, which will be used to further…