Luke Bucci, PhD, CCN, CNS, joins First Endurance as Chief Scientific Officer. Dr. Bucci is the industry leader in research and development, designing and conducting human clinical studies as well as new ingredient and new product evaluation.

I have previously tested a variety of First Endurance products in isolation, but in preparation for gravel races earlier this year, I used a suite of their products. This started with their new Optygen-HP supplements, and included their EFS drink mix, EFS Liquid Shot, Ultragen recovery mix, and Pre-Race capsules.

Supplement companies come and go, but one that has stood the test of time and scientific analysis has been First Endurance. Multi-V, their multi-vitamin entry, has now been tweaked with a Multi-V Pro version, which I used in conjunction with my recent hard block of front-loading periodization.

Proper and appropriate hydration on the bike is a critical component of sports nutrition. First Endurance EFS-PRO is the newest version of the brand's category leading EFS hydration product.

You know the sports drink market is becoming a marketing fad when even Kool-Aid is plugging a sports drink in the supermarket aisles. One company that continues to base their products on science rather than marketing is First Endurance, and their long-awaited Electrolyte Fuel System (EFS) adds to their arsenal of innovative racing nutrients…

Top Endurance Nutrition Company to Supply Sports Drinks and Recovery Shots for all 2018 U.S. Haute Route Events.

REVIEW: The hard training we do on the bike is only the stress that we impose, and is only half of the training equation. To get the most out of that hard training, we need to recover and let our body adapt and come back even stronger. Ultragen recovery drink by First Endurance can be a critical component of your recovery plan.

First Endurance rider Jan Bakelants (Radioshack) won stage two as well as the yellow jersey at the Tour de France today, becoming the first First Endurance Yellow Jersey rider. With 1800 meters to go Bakelants seized the moment to attack his breakaway group and challenge for the win in the 100th Tour de France.” In addition RADIOSHACK LEOPARD TREK now also leads in the Teams classification.

First Endurance introduced the world to Optygen back in 2002. Since then, there have been a number of additional studies done that show Optygen reduces cortisol levels. By modulating cortisol, athletes experience better recovery, an increase in VO2, improved oxygen utilization and enhanced performance