I joined company founder Mike Fogarty and their Chief Science Officer Dr. Luke Bucci on zoom to talk about the new Liquid Shot, debuting in Wild Berry flavor, and find out how they've used science to made a good product even better.

It's no secret we're long time fans of First Endurance hydration and recovery products.  What really got our attention, was the company's willingness to present actual science in the development of their products, so it's no real surprise that the arrival of their new Chief Science Officer Dr. Luke Bucci was followed by the launch of their reformulated EFS Hydration drink mix.

Luke Bucci, PhD, CCN, CNS, joins First Endurance as Chief Scientific Officer. Dr. Bucci is the industry leader in research and development, designing and conducting human clinical studies as well as new ingredient and new product evaluation.

I have previously tested a variety of First Endurance products in isolation, but in preparation for gravel races earlier this year, I used a suite of their products. This started with their new Optygen-HP supplements, and included their EFS drink mix, EFS Liquid Shot, Ultragen recovery mix, and Pre-Race capsules.

Supplement companies come and go, but one that has stood the test of time and scientific analysis has been First Endurance. Multi-V, their multi-vitamin entry, has now been tweaked with a Multi-V Pro version, which I used in conjunction with my recent hard block of front-loading periodization.

Proper and appropriate hydration on the bike is a critical component of sports nutrition. First Endurance EFS-PRO is the newest version of the brand's category leading EFS hydration product.

You know the sports drink market is becoming a marketing fad when even Kool-Aid is plugging a sports drink in the supermarket aisles. One company that continues to base their products on science rather than marketing is First Endurance, and their long-awaited Electrolyte Fuel System (EFS) adds to their arsenal of innovative racing nutrients…

Top Endurance Nutrition Company to Supply Sports Drinks and Recovery Shots for all 2018 U.S. Haute Route Events.

REVIEW: The hard training we do on the bike is only the stress that we impose, and is only half of the training equation. To get the most out of that hard training, we need to recover and let our body adapt and come back even stronger. Ultragen recovery drink by First Endurance can be a critical component of your recovery plan.