I talked with Nic Sims at the Lizard Skins booth at Interbike 2018 about why Interbike is still a vital part of the cycling industry. Trying to address all the negative talk about the vitality of the annual Interbike trade show, I asked a number of attendees to share their views and opinions.
You've almost certainly seen PRIMAL's custom hoodies, cycling jerseys and bibshorts at a gran fondo, charity ride, or big cycling event you've been to recently, because with over 25 years experience making some of the coolest custom kits around, they're a go to brand for teams, clubs, and corporate events across the US & Canada.
DeFeet Founder Shane Cooper talks socks from DeFeet's newest line - the Evo Mont Ventoux, the new sublimated sock where graphic design is unlimited, and the Wooleator - all while wearing the new UnDLite Sleeveless sublimated base layer designed by Alexander Julian.
The annual Interbike trade show is the best place in North America to see the newest cycling gear from the best brands, and to make real connections with the people we work with every day, but only see once in a while because the cycling industry is spread so far and wide. Here's why we will be there...
Hell no, we're not done with Interbike. Bottom line, there's too much stuff to try and cram it all in to a week or two. What was the coolest thing this year? It's inside... along with a lot of cool stuff from Serotta, Capo, Scicon, Sidi, Genuine Innovations, and TRP Brakes.