Pirelli P7 Sport tire for all-round use, Dynaplug® road tubeless repair tools, La Passione new Grace collection, OSMO Nutrition Active Hydration single serve, MAAP x P.A.M. // Psy-Cycling adventures and KASK and KOO Eyewear official partners with Maratona dles Dolomites Enel.

Panda Optics Conquer sunglasses, try Gnarly Nutrition’s NEW Fuel2O, Colnago presents the first official bike of the Tour de France, Team Qhubeka Assos partners with ABLOC Pro Zero, La Passione launches new capsule with Tom Boonen and ORTLIEB waterproof handlebar bag with quick release.

La Passione presents the new capsule collection dedicated to Tom Boonen. Giuliano Ragazzi - CEO & Founder of La Passione - has combined his digital native vision, the technical knowledge of his Head of Product and the racing experience of an authentic cycling icon in an ambitious project to create a product of excellence, designed around the needs of those who expect only the best.

Italian clothing brand La Passione recently enlisted Tom Boonen as a brand ambassador - and with that, released the new RVV Collection fittingly named for the race where he won 3 times. We take a closer look at the La Passione RVV Collection jersey & bibshorts.

More great and new kit: Tubolito light weight tubes, La Passione DUO Collection: Plenty of cool combinations for a bright look, Continental rolls out new category of tire with the Ruban and eRuban Plus, Sidi Sixty Multicolor, the new LDT inspired by the nineties, Zipp hookless technology video and happy 100th birthday Shimano.

La Passione will be presenting its new and exclusive collection dedicated to the Ronde van Vlaanderen, one of the most fascinating and competitive races in the world cycling scene. The Ronde is a real institution, a mix of heart-pounding action and ancient traditions, a symbol recognized by fans and riders who dream of writing their name on the roll of gold, at least once in their career.

We could say it was an inevitable agreement for the simple fact that, this collaboration unites and reinforces the vocation to the challenges of the Digital Native Vertical Brand, bringing it closer to what is considered the core of spring cycling, unquestionably represented by Flanders Classics and the exciting one-day races. A logical consequence translated into an exclusive partnership.

La Passione presents its new capsule collection, drawing on the rich history of national team graphics and the legendary Rainbow Jersey. The "Racing to Glory'' collection brings alive that feeling when everything is at stake, reaching for eternal glory.

Loads more new kit on the market: Chuck tries out Memory Pilot Wattstyle socks, Tom Boonen is the new global brand ambassador of La Passione, State Bicycle Company updates the 6061 Black Label All-Road, veloToze waterproof cycling glove, Safety Wing Gives You More Breathing Room and Swiftwick MAXUS Zero Tab fitness socks.