We could say it was an inevitable agreement for the simple fact that, this collaboration unites and reinforces the vocation to the challenges of the Digital Native Vertical Brand, bringing it closer to what is considered the core of spring cycling, unquestionably represented by Flanders Classics and the exciting one-day races. A logical consequence translated into an exclusive partnership.

La Passione presents its new capsule collection, drawing on the rich history of national team graphics and the legendary Rainbow Jersey. The "Racing to Glory'' collection brings alive that feeling when everything is at stake, reaching for eternal glory.

Loads more new kit on the market: Chuck tries out Memory Pilot Wattstyle socks, Tom Boonen is the new global brand ambassador of La Passione, State Bicycle Company updates the 6061 Black Label All-Road, veloToze waterproof cycling glove, Safety Wing Gives You More Breathing Room and Swiftwick MAXUS Zero Tab fitness socks.

For those of us in northern climes, it's time to break out the winter cycling kit. So for those hardy souls who can channel their inner Eddy Merckx, here's my look at how La Passione's PSN Long Sleeve Rain Jersey, PSN 3/4 Thermal Bib Shorts, Insulated Alpha gilet, Winter gloves, and Merino base layer, Merino socks and Winter overshoes stand up to cold weather.

Another varied selection of holiday gifts: Archer remote system, Lamson shoes, Boyd wheels, Swiftwick National Parks collection socks, Rotor Aldhu chainset with INspider, La Passione thermal jersey, Syncros torque wrench, Prologo Scratch M5 CPC saddle, Stan’s and Affinity carbon fiber tire lever.

Into December and the gift count-down is on: The Campagnolo BIG corkscrew, La Passione CC merino, Selle Italia Flite saddles, REAP Hyperbike, Bike Hugger bottle, Sealskinz waterproof glove, Silca Seat Roll Asymmetrico with BOA and Goldwin women’s long tights.

Another selection of what's new and stunning. Officina Battaglin launches the first steel frame with an integrated cockpit, La Passione Cell kit for a bit of color, 100% Movistar special edition Racetrap, Cancellara and Eurosport nutrition join forces, Valverde inspires fizik new shoes and Wahoo ROAM Free: Film Premier.

You know what they say about the best laid plans, right? Well, the original plan was to review La Passione kit in late winter/early spring when the weather was colder. But COVID changed all that and the world as we know it was essentially put on hold.

New clothing from La Passione, wheels from Roval and PEdALED/fizik gravel shoe. Lizard Skins DSP bar tape V2, L’Eroica permanent route and cycling holidays and Muc-Off partners with local companies in PPE production.