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La Passione

La Passione Launches New Capsule with Tom Boonen

La Passione presents the new capsule collection dedicated to Tom Boonen. Giuliano Ragazzi - CEO & Founder of La Passione - has combined his digital native vision, the technical knowledge of his Head of Product and the racing experience of an authentic cycling icon in an ambitious project to create a product of excellence, designed around the needs of those who expect only the best.

La Passione RVV Collection Review

Italian clothing brand La Passione recently enlisted Tom Boonen as a brand ambassador - and with that, released the new RVV Collection fittingly named for the race where he won 3 times. We take a closer look at the La Passione RVV Collection jersey & bibshorts.

Gear Break: Tubolito, La Passione, Continental, Sidi, Zipp & Shimano

More great and new kit: Tubolito light weight tubes, La Passione DUO Collection: Plenty of cool combinations for a bright look, Continental rolls out new category of tire with the Ruban and eRuban Plus, Sidi Sixty Multicolor, the new LDT inspired by the nineties, Zipp hookless technology video and happy 100th birthday Shimano.

RVV Collection, The New Ltd Inspired by an Iconic Race

La Passione will be presenting its new and exclusive collection dedicated to the Ronde van Vlaanderen, one of the most fascinating and competitive races in the world cycling scene. The Ronde is a real institution, a mix of heart-pounding action and ancient traditions, a symbol recognized by fans and riders who dream of writing their name on the roll of gold, at least once in their career.

La Passione and Flanders Classics, Where the Race is Pure Emotion

We could say it was an inevitable agreement for the simple fact that, this collaboration unites and reinforces the vocation to the challenges of the Digital Native Vertical Brand, bringing it closer to what is considered the core of spring cycling, unquestionably represented by Flanders Classics and the exciting one-day races. A logical consequence translated into an exclusive partnership.