Küat new Piston™ SR bike rack, Muoverti enters production stage, CloseTheGap SaveMyBar bar plugs, new from Kitsbow: Rayburn shirt and Espresso Mescal shorts, La Passione turns yellow: Annemiek van Vleuten queen of the Tour de France Femmes and Lizard Skins new Monitor glove.

Sportful's Cliff SuperGiara jersey, Colnago x Tod's Made in Italy collaboration, KANSEPT1 limited edition premium performance apparel, Brooks invite riders to chart their own course with the C17-Special Lab, La Passione Striver Ultralight, ORTLIEB Seat-Pack QR and Enduro Bearings host Bearings & Brews Speakeasy at Rapha’s San Francisco Clubhouse.

Wind Collection by La Passione - Insulated thanks to the new active protection technology, Lezyne: Pocket Torque Drive, $50 savings – Detroit Bikes spring sale, fi'zi:k – Introducing the Decos, Colnago presents its new C68, an icon of perfection and Michael Blann – Postcards from a foreign field.

Gnarly nutrition vegan protein, Adventure is La Passione collection dedicated to gravel and off-road riding, Brooks England introduces eco-friendly Cambium C17, Team Qhubeka launches iconic ‘Hand Up’ kit, SockGuy releases 35+ new designs for Spring 2022 and Tubolito launches X-Tubo CX/Gravel.

Tifosi Optics launches new Swank XL, fi’zi:k unveils its lightest short-nosed saddle yet – The Vento Argo 00, La Passione Believer Collection is here, Floyd’s of Leadville introduces immunity tincture, Endura Pro SL bibshorts - Great for indoor training and Donnelly gravel tires for your next adventure.

Primal mask restock, Vadolibero: Brighten up your 2022 with VERTIK, Pinarello offers a wide range of pricing that doesn’t compromise the brand’s race DNA, La Passione launches the first commuter collection, a Happy New Year from HED Wheels and State Bicycle announces 4130 flat bar.

Get ready for winter with GORE, North Pole Engineering ANT+ to bluetooth cable bridge, new Flandria Bikes NameDecals website, a winter you'll never forget with La Passione, Campagnolo Bora Ultra WTO 45 wheels, Velo Angel TT saddle, Reddiyo training plans and the Giro d’Italia indoor jersey by Technogym and Castelli.

I first noticed this brand a couple years ago, and honestly, with so much top-level cycling apparel available these days, I wondered if there was room on the rack for a new hi-tech label.  How different could La Passione be?

Pirelli P7 Sport tire for all-round use, Dynaplug® road tubeless repair tools, La Passione new Grace collection, OSMO Nutrition Active Hydration single serve, MAAP x P.A.M. // Psy-Cycling adventures and KASK and KOO Eyewear official partners with Maratona dles Dolomites Enel.