Primal mask restock, Vadolibero: Brighten up your 2022 with VERTIK, Pinarello offers a wide range of pricing that doesn’t compromise the brand’s race DNA, La Passione launches the first commuter collection, a Happy New Year from HED Wheels and State Bicycle announces 4130 flat bar.

Get ready for winter with GORE, North Pole Engineering ANT+ to bluetooth cable bridge, new Flandria Bikes NameDecals website, a winter you'll never forget with La Passione, Campagnolo Bora Ultra WTO 45 wheels, Velo Angel TT saddle, Reddiyo training plans and the Giro d’Italia indoor jersey by Technogym and Castelli.

I first noticed this brand a couple years ago, and honestly, with so much top-level cycling apparel available these days, I wondered if there was room on the rack for a new hi-tech label.  How different could La Passione be?

Pirelli P7 Sport tire for all-round use, Dynaplug® road tubeless repair tools, La Passione new Grace collection, OSMO Nutrition Active Hydration single serve, MAAP x P.A.M. // Psy-Cycling adventures and KASK and KOO Eyewear official partners with Maratona dles Dolomites Enel.

Panda Optics Conquer sunglasses, try Gnarly Nutrition’s NEW Fuel2O, Colnago presents the first official bike of the Tour de France, Team Qhubeka Assos partners with ABLOC Pro Zero, La Passione launches new capsule with Tom Boonen and ORTLIEB waterproof handlebar bag with quick release.

La Passione presents the new capsule collection dedicated to Tom Boonen. Giuliano Ragazzi - CEO & Founder of La Passione - has combined his digital native vision, the technical knowledge of his Head of Product and the racing experience of an authentic cycling icon in an ambitious project to create a product of excellence, designed around the needs of those who expect only the best.

Italian clothing brand La Passione recently enlisted Tom Boonen as a brand ambassador - and with that, released the new RVV Collection fittingly named for the race where he won 3 times. We take a closer look at the La Passione RVV Collection jersey & bibshorts.

More great and new kit: Tubolito light weight tubes, La Passione DUO Collection: Plenty of cool combinations for a bright look, Continental rolls out new category of tire with the Ruban and eRuban Plus, Sidi Sixty Multicolor, the new LDT inspired by the nineties, Zipp hookless technology video and happy 100th birthday Shimano.

La Passione will be presenting its new and exclusive collection dedicated to the Ronde van Vlaanderen, one of the most fascinating and competitive races in the world cycling scene. The Ronde is a real institution, a mix of heart-pounding action and ancient traditions, a symbol recognized by fans and riders who dream of writing their name on the roll of gold, at least once in their career.