Sportful's Cliff SuperGiara jersey, Colnago x Tod's Made in Italy collaboration, KANSEPT1 limited edition premium performance apparel, Brooks invite riders to chart their own course with the C17-Special Lab, La Passione Striver Ultralight, ORTLIEB Seat-Pack QR and Enduro Bearings host Bearings & Brews Speakeasy at Rapha’s San Francisco Clubhouse.

Wind Collection by La Passione - Insulated thanks to the new active protection technology, Lezyne: Pocket Torque Drive, $50 savings – Detroit Bikes spring sale, fi'zi:k – Introducing the Decos, Colnago presents its new C68, an icon of perfection and Michael Blann – Postcards from a foreign field.

Gnarly nutrition vegan protein, Adventure is La Passione collection dedicated to gravel and off-road riding, Brooks England introduces eco-friendly Cambium C17, Team Qhubeka launches iconic ‘Hand Up’ kit, SockGuy releases 35+ new designs for Spring 2022 and Tubolito launches X-Tubo CX/Gravel.

Tifosi Optics launches new Swank XL, fi’zi:k unveils its lightest short-nosed saddle yet – The Vento Argo 00, La Passione Believer Collection is here, Floyd’s of Leadville introduces immunity tincture, Endura Pro SL bibshorts - Great for indoor training and Donnelly gravel tires for your next adventure.

Primal mask restock, Vadolibero: Brighten up your 2022 with VERTIK, Pinarello offers a wide range of pricing that doesn’t compromise the brand’s race DNA, La Passione launches the first commuter collection, a Happy New Year from HED Wheels and State Bicycle announces 4130 flat bar.

Get ready for winter with GORE, North Pole Engineering ANT+ to bluetooth cable bridge, new Flandria Bikes NameDecals website, a winter you'll never forget with La Passione, Campagnolo Bora Ultra WTO 45 wheels, Velo Angel TT saddle, Reddiyo training plans and the Giro d’Italia indoor jersey by Technogym and Castelli.

I first noticed this brand a couple years ago, and honestly, with so much top-level cycling apparel available these days, I wondered if there was room on the rack for a new hi-tech label.  How different could La Passione be?

Pirelli P7 Sport tire for all-round use, Dynaplug® road tubeless repair tools, La Passione new Grace collection, OSMO Nutrition Active Hydration single serve, MAAP x P.A.M. // Psy-Cycling adventures and KASK and KOO Eyewear official partners with Maratona dles Dolomites Enel.

Panda Optics Conquer sunglasses, try Gnarly Nutrition’s NEW Fuel2O, Colnago presents the first official bike of the Tour de France, Team Qhubeka Assos partners with ABLOC Pro Zero, La Passione launches new capsule with Tom Boonen and ORTLIEB waterproof handlebar bag with quick release.