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mips

MIPS Helmet Technology: How It Works

VIDEO: The people behind Sweden's MIPS helmet technology are so convinced it's a great way to reduce head injuries, they hosted their own booth at Eurobike to focus on telling the MIPS story and explaining how it works.

Giro Launches Aether™ Mips®

Giro, the cycling world’s design leader, today announced the launch of their new Aether™ MIPS® helmet. Born from the desire to advance the state of head protection while delivering comfort, low weight, and extreme ventilation needed for elite-level racing.