I've tried my best to beat up summer and winter off-road shoe offerings from Northwave this year. Here's a closer look at my long term testing of the Magma X Plus and the Hammer Plus shoes.

NorthWave Extreme Evo jersey and Extreme Pro 2 bibshorts collection, Wahoo Fitness unveils all-new rechargeable TRACKR Heart Rate - Where precision meets performance, MCipollini ITACA: Where speed meets comfort, Nimbl Ultimate Exceed “Fleur de Lis”, fizik gets personal: Introducing One-to-One and Michael Blann exploring the Swiss mountains.

Northwave Veloce Extreme shoes: Innovation to the nth degree, Campagnolo HPPM – High Precision Power Measurement, Cycology cycling caps, GoPro, Smart Light and Music Control update available On Wahoo ELEMNT bike computers, fizik: Welcome riding season with the Spring Leadout Strava Challenge & Michael Blann: Discover stunning Roubaix prints collection ahead of the race.

Cycology shoe covers and performance boxer briefs, Peak Design Everyday Messenger Bag, Q36.5 Base Layer 4: Cycling’s best base layer, Northwave presents Veloce Extreme: innovation to the nth degree and Zwift unveils plans for the biggest cycling esports competition to date: Zwift Games.

PEZ gets their hands on the new Zwift Hub One trainer with virtual gearing, Cycology cargo bib shorts, Doc's all natural chamois cream, Matej Mohorič brings another rainbow jersey to Northwave, introducing Studio 51 cycling-inspired jewellery made to be worn for good luck and good looks and VeloPro unveils proactive HRV technology.

CADEX Amp saddle, Zwift's new features and roads, Wahoo KICKR MOVE and KICKR BIKE SHIFT, this just in... Primal new arrivals!! Northwave Tailwhip Eco Evo delivers uncompromising sustainability, and an August to remember with Grand Tours Project: Norway's natural nooks and Swiss alpine magic.

A range of 'Black Friday' deals for a special 'Gift Guide'. A fine offer for indoor training from Rouvy, a selection of clothing from KANSEPT1 and Q36.5. Saddles from Selle Italia and Selle Royal. Shoes from Northwave. Bikes and wheels from e11even, Factor, Detroit Bikes and HED. Big discounts from Wahoo, GCN and Tifosi. Plus The Cycle Show and Rapha – World Bicycle Relief.

It bears repeating that Northwave sit in the undisputed world center for fast feet. Being in the mix in Montebelluna Italy, means access to a talent pool that includes most of the top names in skiing, hiking, climbing and cycling and motorsport footwear, and Northwave just celebrated their Cinquantesimo Anniversario…

GCN+ Gift Vouchers, LOOK X-Track Race carbon pedals, Gnarly Nutrition, Alé R-EV1 Future Warm jacket, DMT KM0 shoes, Lizard Skins gloves hands on for over 10 years – The Monitor Series, Northwave USA and e11even season of giving, MCipollini RB1K AD.ONE disk frameset and Nathan Sports sunglasses.