Primal: Can’t beat the Classics, Princeton wheels, 100copies – Journey to Zen, PRO introduces the next-generation Stealth saddle range including the innovative new Stealth curved shape, Festka roaring ahead with a stunning car-to-bike design scheme, Lezyne: Perfect Pressure – Anywhere, Anytime and ABUS: Lock It Up!

A new World awaits with Zwift's Makuri Islands, Giant, Liv, and The Pro’s Closet new partnership, revolutionary Nuyarn Spinning Tech creates the only true performance wool, STATE x Grateful Dead collaboration, 50% off Primal masks and Cycling Pop Ups organized by Rubber N’ Road helped FESTKA to enter NYC market.

More gear for your break: 50% OFF USA Primal cycling collection, Lizard Skins new long and short finger gloves, KASK and KOO Eyewear official suppliers of the Giro d’Italia and Giro-E, Shimano’s new walkable IC2 indoor cycling shoe, Michael Blann's Mountains: Epic Cycling Climbs in stock and Kitzuma Cycling Logistics opens delivery service to independent bike dealers.

A super-full 'Gear Break' this week: PEZ looks at the Himiway Escape E-Bike and veloToze shoe covers. Plus Everything PRIMAL, Introducing Roval Rapide C38 wheels, Selle San Marco: Ride around, ride a Ground, Pirelli P ZERO RACE SL tubular tires arrive at Giro d’Italia and more Walz map caps.

New bike kit Friday: Primal Jens Voigt 'Shut Up Legs' range, a new era in cycling caps MAAP x New Era Cap, 100% – Rideley own the road, S-Works Prevail II Vent - Cooler heads will always prevail, the DynaPlugger - Featherweight tubeless repair kit and Swiftwick’s high-tech Flite XT socks.

Friday market time: Giro new Supernatural cycling gloves, the Revive slip-on from Kane, Supersapiens partners with IRONMAN, Adidas Sport launches top of the line eyewear, Intermarché Wanty-Gobert use Bryton GPS cycle computers, Festka and CHATTY new T-shirts and sweatshirts not just for cyclists and Primal shorts

As we approach the 'Holiday Gift Season' we look at some more new equipment: GORE C3 Partial Windstopper socks, Wahoo Fitness: 2021 transition plans, Primal: Everything spin, PRO saddle new models, Muc-Off rainproof essentials case and Circus-Wanty Gobert-Tormans use Hyperice recovery.

More new kit on the cycling market: Scicon next generation eyewear, Paul Sherwen Project ROAD iD, new shoes from Giro, Roval’s new Rapide and Alpinist wheelsets, 'Beat the Heat' with Primal and seven fresh designs from SockGuy.

The Primal Zebra Evo 2.0 kit is about as stylish as they come - but backed up with a lot more tech than just just flashy looks. Top line materials, properly cut and sewn for fit and function, an Italian made E6 Carbon seat pad in the bibs - plus a price that won't break your bank equals high value from the US brand.