What's Cool In Road Cycling
primal wear

Primal Zebra Evo 2.0 Kit – Channeling Your Inner Cipo!

The Primal Zebra Evo 2.0 kit is about as stylish as they come - but backed up with a lot more tech than just just flashy looks. Top line materials, properly cut and sewn for fit and function, an Italian made E6 Carbon seat pad in the bibs - plus a price that won't break your bank equals high value from the US brand.

Gear Break: Masks, Bars, Clothing, Sandals & Tyres!

We have made another selection of what's new and exciting on the market: Customize your mask with Primal, Zipp’s Vuka Bull base bar, Rapha and Geoff McFetridge collection, Shimano SPD sandals, Scicon NASA collection and Award for Continental tires made from dandelion rubber.

Gear Break: Primal Savings and New Goodies!

Gear Break: Great savings on Primal clothing head-lines today's 'Gear Break'. Also we premier the Canyon Ultimate CF Evo, the new Selle San Marco Shortfit Superleggera is now available and WEND Bike's new liquid chain lubricant. Plus some adventure with a cycling tour across Morocco, Portugal and Spain by Ride & Seek and Watershed Drybags' McKenzie handlebar bag.

Primal Gives Back

Through the Primal Gives Back Program we have raised money, donated clothing, and volunteered side-by-side with our partners in an effort to make our community better. With your help, we’ve been able to contribute millions to health, advocacy, conservancy, and youth programs around the world. Let’s keep the momentum going.