Black Friday Special: Primal BIGGEST SALE, Wahoo on sale, Castelli deals, Rouvy 25% OFF, Black Friday Sportful, The Pro’s Closet, UDOG Black Friday, save 20% on HED wheels, Craft: 25% OFF, 4iiii – Cyber sale, GCN up to 50% off, Club Ride Black Friday, Muc-Off Big BADA$$ sale, G4 Black Friday, Pegatin and De Feet: All on Sale.

Continental announces the Grand Prix 5000 S TR, Primal: This just in: Shop NEW ARRIVALS, Alchemy Rogue – Gravel bike, a matchup of two premium industry leaders: ENVE X Scicon Sports, Lezyne smart mounts and Gnarly Nutrition whey subscription.

Primal Equinox: Simplicity meets technology, Repente Saddles: CR version – Quasar becomes ultralight, MAAP // Riding Season: Nova Pro jersey, Shine a light: A reimagined view on bike safety; Arclight Pedals, the new Merida Scultura Team – Streamlined race compliance and new Shimano Ultegra road components.

Primal: Can’t beat the Classics, Princeton wheels, 100copies – Journey to Zen, PRO introduces the next-generation Stealth saddle range including the innovative new Stealth curved shape, Festka roaring ahead with a stunning car-to-bike design scheme, Lezyne: Perfect Pressure – Anywhere, Anytime and ABUS: Lock It Up!

A new World awaits with Zwift's Makuri Islands, Giant, Liv, and The Pro’s Closet new partnership, revolutionary Nuyarn Spinning Tech creates the only true performance wool, STATE x Grateful Dead collaboration, 50% off Primal masks and Cycling Pop Ups organized by Rubber N’ Road helped FESTKA to enter NYC market.

More gear for your break: 50% OFF USA Primal cycling collection, Lizard Skins new long and short finger gloves, KASK and KOO Eyewear official suppliers of the Giro d’Italia and Giro-E, Shimano’s new walkable IC2 indoor cycling shoe, Michael Blann's Mountains: Epic Cycling Climbs in stock and Kitzuma Cycling Logistics opens delivery service to independent bike dealers.

A super-full 'Gear Break' this week: PEZ looks at the Himiway Escape E-Bike and veloToze shoe covers. Plus Everything PRIMAL, Introducing Roval Rapide C38 wheels, Selle San Marco: Ride around, ride a Ground, Pirelli P ZERO RACE SL tubular tires arrive at Giro d’Italia and more Walz map caps.

New bike kit Friday: Primal Jens Voigt 'Shut Up Legs' range, a new era in cycling caps MAAP x New Era Cap, 100% – Rideley own the road, S-Works Prevail II Vent - Cooler heads will always prevail, the DynaPlugger - Featherweight tubeless repair kit and Swiftwick’s high-tech Flite XT socks.

Friday market time: Giro new Supernatural cycling gloves, the Revive slip-on from Kane, Supersapiens partners with IRONMAN, Adidas Sport launches top of the line eyewear, Intermarché Wanty-Gobert use Bryton GPS cycle computers, Festka and CHATTY new T-shirts and sweatshirts not just for cyclists and Primal shorts