What's Cool In Road Cycling
primal wear

Gear Break: Primal, MAAP, 100%, S-Works, DynaPlugger & Swiftwick

New bike kit Friday: Primal Jens Voigt 'Shut Up Legs' range, a new era in cycling caps MAAP x New Era Cap, 100% – Rideley own the road, S-Works Prevail II Vent - Cooler heads will always prevail, the DynaPlugger - Featherweight tubeless repair kit and Swiftwick’s high-tech Flite XT socks.

Primal Zebra Evo 2.0 Kit – Channeling Your Inner Cipo!

The Primal Zebra Evo 2.0 kit is about as stylish as they come - but backed up with a lot more tech than just just flashy looks. Top line materials, properly cut and sewn for fit and function, an Italian made E6 Carbon seat pad in the bibs - plus a price that won't break your bank equals high value from the US brand.

Gear Break: Masks, Bars, Clothing, Sandals & Tyres!

We have made another selection of what's new and exciting on the market: Customize your mask with Primal, Zipp’s Vuka Bull base bar, Rapha and Geoff McFetridge collection, Shimano SPD sandals, Scicon NASA collection and Award for Continental tires made from dandelion rubber.