The Primal Zebra Evo 2.0 kit is about as stylish as they come - but backed up with a lot more tech than just just flashy looks. Top line materials, properly cut and sewn for fit and function, an Italian made E6 Carbon seat pad in the bibs - plus a price that won't break your bank equals high value from the US brand.

It doesn't come more varied than this: Ready to race with Limar Air Pro helmets, Primal Omni jersey and shorts, win a classic LOOK KG 396 frame, Lezyne new CNC Tubeless Drive, free Wahoo TICKR with The Sufferfest annual subscription, Sidi new Sixty Ltd.

We have made another selection of what's new and exciting on the market: Customize your mask with Primal, Zipp’s Vuka Bull base bar, Rapha and Geoff McFetridge collection, Shimano SPD sandals, Scicon NASA collection and Award for Continental tires made from dandelion rubber.

No lockdown in the PEZ Gear Break: We have a special offer from Primal Wear to new shoes from Fizik, epic mountain climb prints, cycling furniture by Vadolibero, Santini's new Nibali clothing collection and masks from Scicon. Something for everyone.

Pandemic be damned - the wheels are still turning. New Maskas from Primal, DT Swiss wheels, 30% off ROAD iD's 90's bands, The Pro’s Closet expands into Canada, VAAST Bikes ‘ship to store’ in US, SockGuy socks and Rapha + Zwift in Tour For All fundraiser.

Gear Break: Great savings on Primal clothing head-lines today's 'Gear Break'. Also we premier the Canyon Ultimate CF Evo, the new Selle San Marco Shortfit Superleggera is now available and WEND Bike's new liquid chain lubricant. Plus some adventure with a cycling tour across Morocco, Portugal and Spain by Ride & Seek and Watershed Drybags' McKenzie handlebar bag.

NEW BIKE MS GEAR NOW AVAILABLE - Need A Custom Kit for Your Team? - - Looking for a Ride? -

Through the Primal Gives Back Program we have raised money, donated clothing, and volunteered side-by-side with our partners in an effort to make our community better. With your help, we’ve been able to contribute millions to health, advocacy, conservancy, and youth programs around the world. Let’s keep the momentum going.