New bike kit Friday: Primal Jens Voigt 'Shut Up Legs' range, a new era in cycling caps MAAP x New Era Cap, 100% – Rideley own the road, S-Works Prevail II Vent - Cooler heads will always prevail, the DynaPlugger - Featherweight tubeless repair kit and Swiftwick’s high-tech Flite XT socks.

Friday market time: Giro new Supernatural cycling gloves, the Revive slip-on from Kane, Supersapiens partners with IRONMAN, Adidas Sport launches top of the line eyewear, Intermarché Wanty-Gobert use Bryton GPS cycle computers, Festka and CHATTY new T-shirts and sweatshirts not just for cyclists and Primal shorts

As we approach the 'Holiday Gift Season' we look at some more new equipment: GORE C3 Partial Windstopper socks, Wahoo Fitness: 2021 transition plans, Primal: Everything spin, PRO saddle new models, Muc-Off rainproof essentials case and Circus-Wanty Gobert-Tormans use Hyperice recovery.

More new kit on the cycling market: Scicon next generation eyewear, Paul Sherwen Project ROAD iD, new shoes from Giro, Roval’s new Rapide and Alpinist wheelsets, 'Beat the Heat' with Primal and seven fresh designs from SockGuy.

The Primal Zebra Evo 2.0 kit is about as stylish as they come - but backed up with a lot more tech than just just flashy looks. Top line materials, properly cut and sewn for fit and function, an Italian made E6 Carbon seat pad in the bibs - plus a price that won't break your bank equals high value from the US brand.

It doesn't come more varied than this: Ready to race with Limar Air Pro helmets, Primal Omni jersey and shorts, win a classic LOOK KG 396 frame, Lezyne new CNC Tubeless Drive, free Wahoo TICKR with The Sufferfest annual subscription, Sidi new Sixty Ltd.

We have made another selection of what's new and exciting on the market: Customize your mask with Primal, Zipp’s Vuka Bull base bar, Rapha and Geoff McFetridge collection, Shimano SPD sandals, Scicon NASA collection and Award for Continental tires made from dandelion rubber.

No lockdown in the PEZ Gear Break: We have a special offer from Primal Wear to new shoes from Fizik, epic mountain climb prints, cycling furniture by Vadolibero, Santini's new Nibali clothing collection and masks from Scicon. Something for everyone.

Pandemic be damned - the wheels are still turning. New Maskas from Primal, DT Swiss wheels, 30% off ROAD iD's 90's bands, The Pro’s Closet expands into Canada, VAAST Bikes ‘ship to store’ in US, SockGuy socks and Rapha + Zwift in Tour For All fundraiser.