What's Cool In Road Cycling

PRIMAL Shows Custom Hoodies & Kits at Interbike’18

You've almost certainly seen PRIMAL's custom hoodies, cycling jerseys and bibshorts at a gran fondo, charity ride, or big cycling event you've been to recently, because with over 25 years experience making some of the coolest custom kits around, they're a go to brand for teams, clubs, and corporate events across the US & Canada.

Primal QX5 Inertia Jersey & Bibs Review

For 25 years now, you might know Denver-based Primal better as the kit supplier to large-scale charity rides across the US, you've likely seen their top level race kit at all of the top US races too. Their Inertia QX5 kit sets the bar as part of the top-line Helix Race Collection - here's a closer look.

What’s On PEZ June 12-18, 2017

VIDEO: Pez enlists help from a special assistant to present this week's line-up including Primal's QX5 Inertia jersey & bibs review, updates and photos from the Tour de Suisse, Toolbox Training Priorities, Alexey Vermeulen interview, Castelli Cycling Perfetto jersey water testing and more.

PRIMAL HT.A Kit: Casual Comfort & Style

The HT.A line from PRIMAL is one of the nicest on/ off bike collections of apparel I've seen. The best part is that the District Hardshell jacket, Ogunde cargo pants, Longsleeve Henley pullover, and Coltrane Jacket are all designed to be ridden - but are just as comfy and useful off the bike.

Primal Partners with DuVine Cycling + Adventure Co.

Primal, a leading designer of signature cycling fashion collections and custom cycling apparel, will once again partner with DuVine Cycling + Adventure Co. on apparel for their guests. Primal is proud to provide DuVine with elite-level cycling-specific gear for the second consecutive year.