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rewel

Rewel Bikes: Appreciating The Un-fabulous

The sensible is often undervalued in bike reviews because very few dream of buying reasonable, we want spectacular. We want to be admired for our insightful consumerism and matching kit. Yet more often than not, a practical racing bike is a great racing bike. For over 20 years, Werner Pichler aka Rewel has been making un-fabulous custom made titanium bikes in a tiny studio near Bolzano, Italy. PEZ discovers a refreshingly different bike builder.